Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in.
Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. VisitOur People page to learn more about Tapestry's commitment to equity, inclusion, and diversity
General Manager
Selling and Service
* Understands organizational objectives and makes decisions that align with Company priorities and values
* Endorses, models and develops store and district team to deliver Coach's Selling and Service expectations
* Manages sales strategies, initiatives and growth across all categories and partners with other stores within District to drive district and regional selling initiatives
* Flexes store business strategies and personal selling techniques to contribute to overall store and financial results
* Serves as a leader within in the District and can provide strategic and Human Resources support when the District Manager is not available
* Maximizes floor supervisor role to deliver strong metrics and results driven through team selling and selling to multiple customers
* Sales/productivity goals: Sets and communicates goals for the team and on occasions for multiple stores or the district, tracks store's performance at all times and achieves sales through team
* Productivity Management: Holds the management team accountable for floor supervisor productivity, personal productivity and management contribution
* Takes ownership and commitment for delivering results; actively aware of personal and store metrics and achieves goals
* Drives business through sales strategies, clienteling, sourcing new customers and maintaining on-going productive relationships with customers
* Develops a clienteling strategy in partnership with the District Manager; implements and monitors strategy over time to achieve business goals and objectives
* Understands changes in local market with potential impact on business performance and supports the execution of local sales strategies and tactics
* Builds credibility and trust as a personal fashion advisor to both team and customers by communicating fashion awareness and trends in the marketplace
* Creates positive impressions with store team and customers by bringing best self to work through elevated, sophisticated, appropriate business attire consistent with Coach's guide to style
* Acts as a brand ambassador in the local market/mall to drive brand loyalty and business (i.e. charity events, local associations, mall initiatives)
* Coaches team on how to incorporate trends into their selling experience with customers
* Influences customer's purchase decisions by balancing patience and assertiveness
* Sensitive to customer and team's needs and tailors approach by reading cues
* Resolves customer problems and meets customer needs in a timely manner through solution-oriented and forward thinking
* Encourages team to build long-term relationships with customers to drive business
* Develops both self and individual product knowledge skills and remains aware of current collections
* Protects and drives the needs of the business at all times
* Understands the positive sales impact staffing has on the business; recruits and hires accordingly
* Coaches, develops and motivates the team on a daily, weekly and monthly basis to meet goals and utilizing Company tools
* Ensures all daily tasks are completed without negatively impacting service of Coach standards
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