Description
About the Role:
The client's Paid Search team is looking for a Growth Marketing Associate to help scale their auto insurance paid search program. This role offers a unique opportunity to contribute to a high-impact team that plays a pivotal role in driving growth for the client. You will work alongside digital marketers to execute innovative paid search strategies, optimize campaigns, and deliver measurable results that directly impact company-wide KPIs.
Key Responsibilities:
Assist in scaling and optimizing the auto insurance paid search program.
Develop and execute a robust testing roadmap for paid search campaigns.
Collaborate with creative and analytics teams to craft compelling creative briefs with precise targeting.
Analyze marketing data and synthesize insights to inform strategy and share findings with the broader marketing team.
Monitor key performance indicators (KPIs) and campaign performance daily to identify trends and opportunities.
Requirements
Qualifications:
1-2 years of professional experience in marketing or a related field.
Strong proficiency in Google Ads (campaign setup, keyword research, ad copy development); Bing Ads experience is a plus.
Experience in setting up and running Google experiments (e.g., ad tests, conversion signals, landing pages).
Solid understanding of paid search optimization best practices (e.g., bid management, quality score improvement).
Ability to interpret marketing data using tools such as SQL or database reporting for performance analysis.
Excellent verbal and written communication skills, with the ability to present campaign performance and strategic insights.
Familiarity with SQL is a plus but not required.
Innovation starts with people.®
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