LI.FI is simplifying multi-chain DeFi for traditional financial institutions, fintechs and service providers by offering a unified API to access all on-chain liquidity across major blockchains for best price same-chain and cross-chain swaps. We are a passionate team on a mission to enable a fairer, more decentralised world. Apart from the tech, we care a lot about user experience and aim to make complex technologies accessible to everyone.

Setting yourself up for success

• Take a moment to read the job description before applying. We want to make sure this role is the right fit for you, so you don’t spend time on an application that isn’t aligned with your experience. If this one doesn’t quite match, we encourage you to submit your resume to our talent pool!

• Focus on your application, there’s no need to reach out to team members directly. We review all applications thoroughly, so rest assured your submission will be carefully considered! If you have questions about which role might be the best fit for you, feel free to reach out to ** Redacted **.

• To apply, please submit your resume detailing your relevant experiences and competencies. We love to see how your work has made a difference—whether it’s improving processes, increasing efficiency, or leading a project to success, so be sure to highlight this in your resume!

A quick run-down of the job

We are looking for an experienced Head of Sales to independently build and lead our B2B sales pipeline, driving significant revenue and volume growth through strategic acquisition of new integration partners in the US. This person is someone who understands and can explain complex technical products and concepts such as APIs, blockchain, multi-chain, bridging, and DeFi. Starting out as an individual contributor, you should be highly motivated to plant the flag in the US market while leveraging your sophisticated people skills to build relationships with technical as well as non-technical people in the industry.

Please note: This role requires you to be located in New York City. Your application will not be considered otherwise.

What you’ll do

• Building and expanding a pipeline of both crypto and non-crypto integration partners across all verticals (e.g. DeFi, TradFi, Fintech, GameFi, NFTs, etc.)

• Leveraging existing networks and contacts in the blockchain space for key integrations. Proactively engage with the web3 space representing our company and technical product, consistently feeling the pulse of the ecosystem

• Attending relevant regional events representing LI.FI, lead speaking engagements and content development for industry events

• Establishing good relationships with various teams (operations, marketing, community management) to ensure good operational synergy

What makes a good candidate

• At least 5 years of relevant business development experience managing sales cycles with enterprise clients in crypto/DeFi/technology related businesses or FICC and Equities Sales with obsession for crypto.

• In-depth understanding & relevant experience in the cryptocurrency and blockchain industry

• You have managed a B2B sales pipeline and been accountable for updating progress in CRM

• Adept written and analytical skills for deal analysis and internal reporting

• Sophisticated interpersonal skills to understand people, their motivations and have convincing conversations

• Strong ability to work well within a team and to be self-guided on a day-to-day basis

• Ability to create materials from scratch including proposal, sales collateral, presentations.

• Must be based in New York City, United States.

• Experience with Hubspot

We encourage you to apply if you feel your experience and skills equip you for this job but are not listed here!

Company culture

• Embracing the differences

  • Embrace your own differences

  • Respect and welcome the unique qualities of others

  • See others’ differences as an opportunity to grow

• Own it, do it

  • Own tasks end-to-end

  • Hold yourself to a high bar for execution

  • Make bold decisions, and be accountable

  • Understand your limitations and seek for help

• Fail forward

  • Try – don’t be afraid to fail

  • Learn – don’t make the same mistake twice

  • Adapt – grow with the experience

• Have fun together

  • Take the time to get to know and understand each other better

  • Don’t take yourself too seriously and keep it light-hearted

  • Fun should be coming from a place of love and respect

What you’ll get

• Annual team offsites (Thailand in 2023 and Vietnam in 2024 were a blast, Marrakech in March 2025 was blast-ier; let’s see what happens in 2026!)

• 30 days of PTO

• Flexible remote days

• Flexible working hours

• Equity participation from day 1

• Entitlement to work computer (choice of equipment)

• 1 Conference per year near your city of residence

• An annual 1,000€ personal development budget once you have worked 6+ months (pro-rated the first year)

• A one-time 1,000€ remote budget to use on coworking, office setup, etc.

If you join us as an independent contractor, you’re only entitled to the first five benefits of this list.

Application process

Setting yourself up for success starts with the application! Click here to discover valuable tips that will help you navigate our application process effectively.

LI.FI is an equal opportunity employer. We encourage individuals of all backgrounds to apply. Join us in our dedication to fostering a workplace that values and respects each team member’s unique contributions.

Shortlisted candidates will undergo a comprehensive interview process, including a people operations interview, a take-home assignment, a meet-the-team & founder interview, and a reference check.

For more information, visit our page detailing our hiring process!