Company description
PubW is a bespoke business unit set up to bring the full power of the Publicis Groupe together to support Walmart's media and data needs. Through our Power of One model, we put Walmart at the center bringing together specialists in strategy, media investment, data, influencers, commerce, and content delivering a highly connected, purpose-led and collaborative approach for our clients. PubW's mission is to help Walmart navigate a period of intense change, continually keeping them "one more step ahead". This means challenging conventions, driving continual progress, and pushing the marketplace to keep Walmart at the forefront of the media industry. Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that Walmart's investment in media is directly contributing to innovative marketing experiences, driving brand and business growth.
Overview
Overview:
We don't all look the same, and we don't expect you to, either. But successful members of the Analytics team at PubW generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a fresh perspective and share it in a positive way, don't shy away from a challenge, and are always hungry to learn more. We look for prior experience in media analytics, especially digital media. We hope you're a numbers whiz and know how to bring data to life through a compelling story.
Responsibilities
Role Objectives:
Managers form the foundation of the Analytics team. They pull and arrange data from a multitude of sources to feed business-improving insights, then build thoughtful presentations and reports that bring the story home to our clients. They work closely with their Director to learn the most efficient and effective ways of wrangling with data and develop skills to become full-fledged story tellers. This position will play a critical role in helping to demonstrate the effectiveness of media performance via analytical methods, from measurement strategy to data collection to analyses to actionable recommendations & optimizations.
Qualifications
B.A. or B.S., preferably in Mathematics, Statistics, Economics, Computer Science, Marketing/Advertising or related field
3+ years of experience working with large data sets or conducting quantitative analysis
A strong natural curiosity for analytical problems and data challenges - and the willingness to understand the role of data from strategy to execution to optimization
Comfort in working in highly ambiguous, rapidly evolving environments
Client service (agency, consulting, etc) experience preferred
Knowledge of Digital Media, Marketing/Advertising industries highly preferred
Experience working with Python, R programming languages or proven aptitude to learn quickly
Experience working with relational databases, SQL or proven aptitude to learn quickly
Strong communication skills
Strong proficiency in Microsoft Office software such as Word, Excel and PowerPoint, including advanced Excel skills (ability to work with macros, advanced formulas, pivot tables)
Ability to service clients, partners and internal stakeholders by understanding needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency
Knowledge of digital media metrics (Impressions, Clicks, CTR, CPM, etc.).
Knowledge of visualization tools like Tableau and Power BI
Knowledge of analytics tools and relational databases (Google Analytics, SQL, MS Access
Additional information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or on-boarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
All your information will be kept confidential according to EEO guidelines.
Veterans Encouraged to Apply
Compensation Range: $90,000 - $110,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/7/2025.
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