Company description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
Overview
As Manager of Search Marketing, you'll manage the strategic components of an integrated SEM campaign. You will lead a team of analysts within the Digitas SEM capability team to establish performance metrics, report results and foster client and vendor relationships.
Responsibilities
Serving as primary contact for day-to-day clients
Spearheading the development of program strategies and analyses for clients (e.g., target audience recommendation, geographic targeting, timing/scheduling strategy)
Overseeing day-to-day internal team's work on bid strategy optimization and testing
Establishing and driving paid search best practices for team to assimilate across tactics and activations
Maintaining a level of quality assurance and holding the team accountable for delivering campaigns and executions with precision
Writing and delivering media strategies, and overseeing the translation of these strategies into final media recommendations
Ensuring that media deliverables meet and align with client goals and objectives
Prioritizing teamwork, delegating responsibilities, and implementing a task management system that is universally accepted and applied
Developing team for advancement through positive mentoring, providing critical feedback, and exuding a genuine interest in professional success of others
Ensuring that analysts are effectively developing and optimizing campaigns for added value
Overseeing performance forecasting, budgeting process and allocation with client and internal stakeholders
Providing creative solutions to client challenges
Fostering relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholders
Understanding big picture implications and how insights can be applied in other programs and environments
Active knowledge sharing with capability and broader agency
Qualifications
A four-year degree and 5 to 7 years of digital media experience, 4+ years of SEM experience
Prior experience managing direct report(s) preferred
Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and DoubleClick search expertise preferred)
Strong understanding of media research tools - you know their strengths/weaknesses, and when and how to effectively use them
Keen attention to detail and an analytical approach to achieving objectives
Solid quantitative and research skills, and proven data interpretation capability
Fluency with Microsoft Office (Word, PowerPoint, Excel). Experience working with Tag Management Solutions, DMP, MTA and Site Analytics tools preferred
Excellent client presence and ability to lead discussions with internal and external leadership
Strong ability to understand client objectives and how they translate into search and media strategies
Stellar communication and presentation skills - you're poised, articulate and convincing
Willingness to travel as needed - you're open to new places, new faces and new ideas
Got what it takes? We'd love to hear from you.
Additional information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .
Compensation Range: $73910 - $111320 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/28/25
All your information will be kept confidential according to EEO guidelines.