Janney is an award-winning full-service financial services firm committed to understanding our clients' needs and providing advice beyond investments. We are equally committed to building a diverse workforce and inclusive culture where employees can use their talents to thrive and grow professionally with the firm.
TM Capital, a division of Janney Montgomery Scott, is leading middle-market investment banking firm looking for a hardworking, dedicated professional to serve as our Marketing Associate. The Marketing Associate will be tasked with “owning” the TM Capital brand and integrating the brand with Janney. To do so effectively will require that you commit to developing a detailed understanding of the Firm’s core capabilities, target B2B audience, brand messaging, core values, and cultural cornerstones. Armed with that understanding, you will have ample opportunity to use your creativity to coordinate marketing for the Firm. In this role, you will constantly communicate / collaborate with our professionals at all levels. Our bankers will be your clients!
Responsibilities:
- Manage TM’s external communications, brand positioning, and social media presence (primarily LinkedIn)
- Organize (in coordination with bankers) and execute firm marketing and team building events; Manage TM Capital’s presence at industry conferences
- Use WordPress to manage website (www.tmcapital.com ) updates via a custom CMS (content management system)
- Maintain crawlable, search-engine optimized content across Firm’s online presence
- Analyze website and marketing automation data for user patterns and solutions to increase engagement
- Develop (in cooperation with bankers) and implement email and print marketing campaigns using Adobe Creative Suite projects such as Photoshop and InDesign
- Coordinate preparation of PE Firm “one pagers” in connection with PE-related marketing initiatives
- Manage dissemination of all marketing related communications and maintain master and targeted distribution lists in Pardot, marketing automation software (MAS) integrated with TM’s customer relationship management (CRM) tool Salesforce; execute and manage Pardot’s drip campaigns.
- Coordinate (with bankers) creation of – and manage updating and production of – Firm’s marketing collateral and branded materials in print and digital form, including the Firm’s style guide, General Capabilities presentations, promotional items, etc.
- Oversee and carefully manage the formatting and print production process for deal related marketing materials (descriptive memoranda) in collaboration with deal teams
- Manage the production and distribution of TM’s monthly sector and periodic “white paper” research reports
- Manage completed transaction postings to Oaklins intranet and assure compliance with applicable Oaklins “brand adopter” requirements
- Manage all marketing-related vendor / agency partnerships
- Collaborate with Janney’s marketing team to streamline and blend the Janney and TM brand seamlessly
- Track marketing campaign metrics and review LinkedIn Analytics
Requirements:
- Bachelor’s degree required
- 1-3 years of experience in Investment Banking or Financial Services preferred
- Excellent interpersonal, verbal and written communication skills
- Detail-oriented and well organized – must ensure each project is managed to completion
- Enthusiastic, self-motivated, positive and professional attitude
- Intermediate knowledge of Adobe Photoshop and InDesign
- Experience in Pardot, SalesForce, WordPress
- Proficiency in Microsoft Word, Excel, Outlook and PowerPoint
- Manage multiple tasks in parallel and thrive in a fast-paced, demanding work environment
- Strict attention to details / deadlines
- Graphic design skills are a plus
- Creative problem anticipation and solving skills
- Passion to learn about the middle market investment banking industry
- Willingness to travel as may be required (5%)
- Reliable attendance and flexibility to stay late when necessary is critical to successful performance in this role
The compensation package for this position consists of a base salary, (with eligibility for an annual bonus/commission if applicable) as well as eligibility to participate in all company benefits offered by Janney to full-time employees including health, dental, medical coverage, disability income protection, life insurance, PTO/vacation, holidays, and 401(k).The base salary range for this position will be $62,000-$72,000. Annual bonuses are determined by both personal performance and company performance. Total compensation packages at Janney are based on experience, skills, credentials, and geographical location, of each specific candidate.
Janney is an award-winning full-service financial services firm founded in 1832 and committed to understanding our clients' needs and providing advice beyond investments. We are equally committed to building a diverse workforce and inclusive culture where employees can use their talents to thrive and grow professionally with the firm. Fostering a positive workplace experience remains a top priority. We’ve earned the Great Place to Work certification, which recognizes employers that create an outstanding employee experience. Based entirely on what current employees say about their experience working at Janney, this prestigious recognition underscores our commitment to our people and culture.People are our strongest asset. We recognize that when our team members thrive, our firm is more successful.
Janney Montgomery Scott LLC recently closed the acquisition of TM Capital. Founded in 1989,TM Capital is the client-first investment banking team advising industry-leading companies across North America and around the world. Janney and TM professionals share a relentless commitment to engineering extraordinary outcomes with an unmatched standard of client care. Over the last three decades, TM has completed nearly 450 transactions with a combined valueof $30billion. TM Capital is also a member of Oaklins, the world's most experienced mid-market M&A advisor, with over 850 professionals and dedicated industry teams in more than 45 countries, having closed 1,700transactions in the past five years.
Janney is dedicated to promoting and supporting diversity within our workplace. We provide an environment that promotes respect, integrity, teamwork, achievement and acceptance regardless of age, disability, education, gender, gender expression, gender identity, job level, marital status, military status, national origin, parental status, pregnancy, race, religion, sexual orientation, socioeconomic status, or other protected factors. Janney is committed to equal employment opportunities and providing reasonable accommodationsto applicants with physical and/or mental disabilities.