Saltmarsh, Cleaveland & Gund is the firm to join in the Southeast. As one of the largest and most respected Florida-based CPA firms, we are proud to say that we are a relationship-driven, technology-oriented, forward-thinking firm that is growing. Currently, we are seeking a Marketing Associate in Tampa, FL who wants to join a firm that fosters both personal and professional development and supports the drive for advancement.
Our Marketing Associate works closely with the firm’s Marketing Coordinator, Director of Firm Growth & Communications, and firm leadership to support marketing programs that define and convey our value proposition, increase brand awareness, and ensure consistent brand messaging. This role is a critical function for the firm and includes designing, implementing, and monitoring a variety of firm marketing initiatives to ensure overall effectiveness. Our ideal candidate believes there is no detail too small, appreciates the value of building relationships, and has a desire to support the success of the team while contributing to the greater goals of the firm.
Responsibilities
- Oversee the firm’s social media presence and content calendar. This includes engaging with our audiences, developing visually compelling social campaigns, and designing featured content to support visibility in key growth areas.
- Support ongoing maintenance of firm websites, blog, and content management system (CMS) to ensure that all are optimized to current best practice standards.
- Participate in the development of firm marketing plan and assist with key aspects of implementation and execution.
- Assist with the production and distribution of internal and external communications, including press releases, event invitations, client letters, newsletters, announcements, etc. using the firm’s email marketing platform, Constant Contact; Compile campaign statistics and reporting for various audiences to measure performance and reach.
- Graphic design and development of brand collateral, including event promotions, direct response pieces, and other marketing materials.
- Maximize opportunities to make a positive lasting impression with clients and community partners, acting as a brand ambassador in the areas of communications, branding, and public relations.
- Assist with the creation and maintenance of marketing distribution and business development-related lists, ensuring contact information is complete and accurate.
- Utilize client and prospective client data and compile reports, importing data from various sources.
- Assist marketing team and other senior professionals throughout the firm to build and package information for projects, presentations, proposals, events, etc.
- Support marketing team and senior leaders in the preparation and submission of formal business proposals; maintain related files and tracking results.
- Assist with regular day-to-day firm operations, including administrative duties as requested.
Requirements
- Bachelor’s degree in marketing, communications, or related field preferred; or at least one (1) year experience in marketing professional services.
- Proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator) and Office 365 required.
- Experience with video production in Final Cut Pro preferred.
- Excellent communication skills, organization skills, and attention to detail.
- Independent, self-starting, and self-motivated while still being a strong team player.
- Ability to bring creative ideas while balancing the need to listen to stakeholders.
- Service mindset with focus on exhibiting a sense of urgency and strong commitment to quality.
- Ability to work under pressure, perform several tasks at once while meeting deadlines.
- Work with confidential firm matters, which requires the ability to keep matters confidential.
- Willingness to complete projects after hours, if necessary to support firm and team goals.
Saltmarsh, Cleaveland & Gund offers a rich benefits package. Some of the highlights include major medical, dental & vision insurance, ample PTO + firm paid holidays, sabbatical program, employer paid life insurance and long-term disability, firm paid CPE, 401k and Profit-Sharing Plan.