Marketing Associate Specialist

Canon USA in Melville, NY is currently seeking a Marketing Associate Specialist (Assoc Specialist, Marketing) to support key accounts/sales channel and marketing campaigns in day-to-day retail marketing, planning, and execution. This person will work directly with each retailer, sales rep, and account executive to drive key products, sell out, and grow business. Responsible for the creation and management of marketing content and media plans (i.e. banners, videos, promotional content, webpages, paid search and display advertising, etc.)

This position is full time and offers a hybrid work schedule requiring you to be in the office Monday, Tuesday and Wednesday and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.

- Monitors competitive activity and identifies customer needs. Works on the planning and implementation of projects and events that support the marketing function
- Interacts directly with sales managers to identify new marketing opportunities, prepares regular marketing activity reports, and responds to questions from within the sales organization
- Activities includes day-to-day online and in-store sales marketing support, managing account's retail opportunities, online paid search and display ads campaign aligning with our core business strategy, promotions and product focuses, tracking of marketing campaigns to evaluate results and provide recommendations for future marketing promotions, marketing/sales collateral, website optimizations, and event support
- Responsible for new product launches marketing contents set up, creation and distribution
- Work with business planning and sales to prepare account product line review/pre-disclosure meeting presentations
- Monitor unauthorized dealers' activities on 3P via Brand registry with legal and third-party service
- Work with Marketing Campaigns and Brand Marketing team to utilize and share content consistent with brand marketing efforts with the key sales channels and accounts
- Assist with finding and engaging with influencers for internal and external content related activity
- Possesses specialized knowledge or skills in digital retail marketing area and media plans

- Bachelor's degree in a relevant field or equivalent experience required, plus 0 to 2 years of related experience
- Paid media experience either social media or paid search a plus
- Media agency or marketing agency experiencea plus
- Retail marketing a plus

We are providing the anticipated salary range for this role: $64,350 - $73,650 annually

About our Company - Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $29.4 billion in global revenue, its parent company, Canon Inc. as of 2023 has ranked in the top-five overall in U.S. patents granted for 38 consecutive years*. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To learn more about Canon, visit us at www.usa.canon.com and connect with us on LinkedIn at https://www.linkedin.com/company/canonusa.

Who We Are

Where Talent Fosters Innovation.

Do you want your next professional experience to be filled with purpose and opportunity, world-class team members, and impactful work? Driven by our mission of exceeding customer expectations with our technologies and enriching the lives of our local communities and staff, we are a phenomenal team working collaboratively toward common goals. Our employees have a strong work ethic, creativity, and a cooperative spirit. We believe in integrity, respect, empowerment, and making a difference in the communities we serve. There is a strong sense of pride in what we do individually and together as a team. Join us and discover what it means to work for a global digital imaging leader with an unparalleled reputation for quality and innovation.

What We Offer

You'll be joining a leader in digital imaging and innovation with an immense opportunity to make an impact and create your own rewarding career. We demonstrate commitment to our employees by offering a full range of rewards, including competitive compensation and benefits.

And Even More Perks!

-Employee referral bonus
-Employee discounts
-"Dress for Your Day" attire program (casual is welcome, based on your job function)
-Volunteer opportunities to give back to our local community
-Swag! A Canon welcome kit and official merch you can't get anywhere else

*Based on weekly patent counts issued by United States Patent and Trademark Office.
All referenced product names, and other marks, are trademarks of their respective owners.

Canon U.S.A., Inc. offers a competitive compensation package including medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more. A more comprehensive list of what we have to offer is available at https://www.usa.canon.com/about-us/life-at-canon/benefits-and-compensation

We comply with all applicable federal, state and local laws, regulations, orders and mandates, including those we may be required to follow as a federal government contractor/subcontractor.

You must be legally authorized to work in the United States. The Company will not pursue or support visa sponsorship. All applicants must reside in the United States at the time of hire.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

If you are not reviewing this job posting on our Careers' site https://www.usa.canon.com/about-us/life-at-canon, we cannot guarantee the validity of this posting. For a list of our current postings, please visit us at https://www.usa.canon.com/about-us/life-at-canon.

#CUSA

Hybrid - This position is full time and offers a hybrid work schedule requiring you to be in the office three days a week and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.

#PM19 #LI-AV1 #LI-HYBRID

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