Marketing Coordinator

Reports to: Director of Content Marketing

General Description of Responsibilities:

Working under the Director of Content Marketing, the Marketing Coordinator oversees our email marketing efforts.

Specific Responsibilities:

• Under the leadership of the Director of Content Marketing, oversee Crossway’s overarching email marketing strategy and content schedule.
• In coordination with the broader Content Marketing Team and the Sales Team, conceptualize and execute on the creation of automated email “customer journeys” in Mailchimp, analyzing various performance metrics and optimizing automations accordingly.
• Manage the day-to-day operations and maintenance of Crossway’s marketing email list, coordinating efforts to “flesh out” our subscriber base with targeted surveys, engagement tracking and re-engagement strategies, and monthly list cleaning routines.
• Brainstorm new ideas for increasing email engagement and the general health of Crossway's marketing email list along with creative ways to use Crossway's newsletters to promote book and Bible resources.
• Under the direction of the Director of Content Marketing, research and help to implement new registration-based communication channels, including SMS marketing.
• Under the direction of the Director of Content Marketing, research and help to implement customer relationship management (CRM) tools to extend Crossway’s capabilities with regard to storing customer data, segmentation, and engagement tracking.
• As necessary, work with the Creative Department to coordinate the creation of digital graphics specifically for email marketing initiatives.
• Other tasks as assigned by the Director of Content Marketing.

Position Requirements:

• A college degree with 2+ years experience
• Passion for excellence and attention to detail
• Organized, self-motivated, and good interpersonal skills

Publishing Ministry Commitment:

Commitment to the Crossway publishing ministry and vision, as summarized in the following statement of purpose: By God’s grace: (a) to bring men, women, and children to Christ as their Lord and Savior; (b) to help individual Christians and the church grow in knowledge and understanding of the Bible and the Christian life; (c) to bear witness to God’s Truth, Beauty, and Righteousness, and the Lordship of Christ in every area of life; and (d) to glorify our Lord and Savior Jesus Christ in every way.

Personal Qualities:

A love for God’s Word and His church. Committed to an evangelical, historic Reformation understanding of the Bible, the gospel, and Christian doctrine. A genuine faith in Jesus Christ as one’s Lord and Savior, and active participation in a local church. Pleasing personal demeanor with a willing, servant’s heart. Creative, energetic, organized, timely, excellence in execution.

• Comprehensive medical, dental, and vision plans for full time employees after 30 days of employment with employer contribution to costs
• Three medical plan options available with monthly premium costs for a family from $125-$300
• Life, long term, and short term disability insurance for full time employees paid by company
• Additional voluntary life insurance offerings paid by employee
• Paid vacation and illness days for full time employees (part time employees PTO accrual based on hours worked.)
• 11 paid holiday for full time employees (part time employees holiday pay dependent on schedule)
• Participation in retirement plan including 25% company match of up to $1,500 for full time and part time employees (temporary employees not eligible.)

This position offers an annual salary range of 40-45k and is based on previous work experience, education, acquired skills, and established relationships. Salary commensurate with current standards for comparable positions and responsibilities within publishing and other leading not-for-profit ministries. Compensation is reviewed and evaluated annually by the Executive Compensation Committee (ECC) of the Crossway Board of Directors.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.