About the Job
Seeking a Marketing Generalist who is excited to play an integral part of the Marketing Team in an established and growing company providing Software as a Service to First Responders. This role will contribute to growing brand awareness and generating new sales leads. Note this is NOT a remote position and is in our offices in Austell, GA.
The Right Fit for Our Company:
The ideal candidate has marketing experience and a proven track record of driving growth. The ideal candidate is creative, tenacious, and loves to dig deeper to understand what is working in the marketing funnel. We are looking for someone who can collaborate and execute a marketing strategy that builds brand awareness, drives sales leads, and enhances the customer experience.
Responsibilities:
- Research: Conduct market research to identify customer trends, competitor offerings, ways to expand vertical marketing, demographic data and the best media platforms and channels to relay product messages to prospects and customers
- User Conference: Help in planning our sesqui-annual User Conference (Operative IQ ENGAGE) by identifying and working with vendors, marketing the conference to boost attendance, working with event sponsors, helping to plan conference content and themes, etc.
- Website: Help to manage the company website particularly with an SEO and Google AdWords focus by using Google Analytics to understand content adjustment needs
- Content Marketing: Write, edit, and post blogs, eBooks, and press releases that educate our prospects and customers
- Email Marketing: Write, edit, design, and send emails that market new products, upcoming events, and announcements, including the monthly newsletter
- Customer Engagement: Work with existing customers to develop and conduct marketing webinars, testimonials, and case studies to expand prospect reach
- Graphic Design: Generate designs and layouts for social media posts, collateral, and support various departments with graphic design needs including documentation and email marketing
- Video Production: Create engaging videos for marketing and other company and department needs, including filming, editing, and post-production
- Social Media: Manage the social media strategy and create social media posts that educate and delight
- Advertising: Create the advertising plan, work with advertising partners, design ads and create copy that converts
- Sales Enablement: Manage trade show registration and logistics, create sales collateral, work with distributors to create co-branded marketing resources and communicate regularly with sales directors to stay in alignment with the needs of the sales team
- Travel: Expectation of 10-15% travel primarily for trade shows and potential client visits
Skills:
- Knowledge of marketing, including advertising, content creation, and building brand awareness
- Graphic Design experience with Adobe InDesign, Photoshop, and Illustrator
- Demonstrated history of creating successful marketing campaigns
- Excellent writing, grammar, and general communication skills
- Ability to quickly understand complex problems and recommend solutions
- Ability to create and execute strategic marketing plans and manage budgets
- Excellent organizational skills, time management and attention to detail
- Positive attitude and service-oriented approach when collaborating with others
- Motivated self-starter able to independently manage owned projects and required tasks
Qualifications:
- 3+ years’ experience in business-to-business marketing of a service
- Bachelor’s degree preferred
- Experience in Emergency Management a plus
- Microsoft Suite experience preferred
- SaaS, Pardot, HubSpot, Salesforce, Teams experience a plus
- Self-starter, strong organizational, presentation, interpersonal and consultative skills
Benefits:
- Health Care, Dental and Vision Benefits
- 401K with Company Match and Profit-Sharing Potential
- Employer Paid Life Insurance
- Competitive Salary
- 3 Weeks Paid Vacation
- Standard Office Hours Monday-Friday 8:30AM to 5:00PM
- Office environment (not a remote position), our offices are in Austell, GA
Company Overview
Founded in 2007, EMS Technology Solutions is a growing privately held company with a Software as a Service product called Operative IQ. Operative IQ is the leading provider of inventory management, asset management, fleet maintenance, narcotics tracking and RFID solutions for the First Responder industry.
Operative IQ has experienced steady growth over the years allowing us to build an exciting product and amazing relationships with our clients. We continually invest in the company’s products and services, employees, and clients by seeking talented individuals that are passionate about the future.
Culture is very important at Operative IQ so, the ideal candidate will be brought into a welcoming, family-friendly company with a desire for healthy work-life balance. Our work environment is casual, our office amenities are great, and travel for tradeshows, customer visits and events are fun. We work hard, enjoy what we do and who we serve, and you will get to make a tremendous impact as a member of the Sales Team.
Our offices are in Austell, GA to accommodate employees commuting from Marietta, GA, Kennesaw, GA, Smyrna, GA, Powder Springs, GA, Woodstock, GA, Dallas, GA and Atlanta, GA.
EMS Technology Solutions is an equal opportunity employer and does not discriminate based on race, color, religion, gender, age, national origin, citizenship, disability, veteran status, or any other classification protected by federal, state, or local law. References and a back-ground check may be requested as a term of employment.
Job Type: Full-time