About Viscadia
Viscadia is a consulting firm whose mission is to empower life sciences companies with clarity and confidence through forecasting. With teams in the United States, Switzerland, and India, we are well-equipped to provide the support global pharmaceutical and biotechnology companies need to make decisions quickly and with confidence. We are deeply committed to a vision of shared growth and success for our clients, colleagues, and communities.
We’re seeking a Marketing Leader to drive this critical function and help shape Viscadia’s next phase of growth. Reporting directly to the Founder and CEO, the Marketing Leader will oversee a growing team in India, build and lead a U.S.-based team, and play a key role on the senior leadership team. While the position is primarily based in our Arlington, VA office, regular business travel will be required.
Why consider Viscadia as your next career step?
Since our founding in 2010, we have grown from a startup into a vibrant and collaborative community of more than 80 professionals. We are now looking for a self-starter and innovative marketing leader who thrives in a collaborative, fast-paced environment and is excited to grow with us.
This role is ideal for a servant leader who wakes up thinking about how to gain a strategic edge in the market. The ideal candidate brings a strong track record of developing both high-level marketing strategies and detail-oriented tactical plans, and executing them with excellence.
Benefits of Working at Viscadia
- Your voice matters here; you will have direct access to leadership and real influence on business outcomes.
- Viscadia embraces a People First philosophy for all its processes and policies. This entails three core principles: empathy, genuine care, and shared success. We believe that a positive employee experience spreads outward.
- We understand the power of having a strong vision for a brighter future. We invest our time, energy, and resources in supporting the right causes and making our world a better place.
- Quality of life is incredibly important, especially when you work in a highly competitive growth industry. We are dedicated to promoting positive and supportive work environments.
Responsibilities
The Marketing Leader is responsible for developing and executing the marketing strategy for Viscadia. As a partner to the Founder and CEO, you will play a key role in shaping the long-term direction of the company.
- Collaborate with internal and external teams to develop and deploy comprehensive, omni-channel marketing and promotional plans that drive awareness of and engagement with Viscadia
- Partner with the Principals and Associate Principals to develop client engagement strategies and programs that support the team from initial encounter through engagement completion
- Develop and enhance product positioning, messaging, and resources that support the differentiation of Viscadia from its competitors. Conduct research and focus groups to elucidate key insights that augment positioning and messaging
- Develop and execute the corporate communications plan, including drafting press releases and planning and managing social media
- Develop the annual and long-range Global Marketing plan, including strategy, tactics, and budgets for the U.S., Europe, and other regions as appropriate
- Create and maintain key performance indicator dashboards (e.g., SEO performance)
- Manage relationships with external partners, including advertising agencies and conference organizers, to ensure seamless execution of marketing initiatives within budget, leveraging strong negotiation skills to maximize value
- Lead and manage Viscadia's presence at key national and international conferences
- Develop a recommendation for the Marketing team structure for FY 2025–2026 and beyond
Qualifications
- Bachelor’s degree required; Master’s degree in a relevant discipline (MBA or MA/MS in Marketing) strongly preferred
- 8–10 years of experience in marketing leadership or agency account management roles, with at least 5 years of demonstrated leadership progression
- Proven track record in developing and executing omni-channel marketing programs, including personal and non-personal promotion, conference marketing, digital campaigns, and SEO
- Proficiency with CRM platforms such as HubSpot
- Strong ability to influence cross-functional teams and stakeholders without direct authority
- Proficient in Microsoft Office Suite (Word, Excel, PowerPoint, Projects)
- Industry experience in management consulting, pharmaceuticals, biotech, or related sectors preferred
- Experience supporting global teams and marketing initiatives is a plus
- Willingness and ability to travel up to 25%, including international travel