The Marketing Manager leads the development, definition, and execution of comprehensive marketing strategies for Emerson Tool Company's commercial vacuum products and the ProTeam brand. This role builds marketing strategies, leads brand creative, sales enablement and campaigns to market ProTeam through distribution, ecommerce and direct sales channels. This is a highly collaborative position working closely with marketing, sales, product development, customer and external partners.
In This Role, Your Responsibilities Will Be:
Marketing Strategy: Design detailed marketing plans that align with Emerson Tool Company objectives and support the ProTeam commercial business. Communicate and implement defined strategies with teams, peers, and executives. Measure effectiveness of marketing activities and support commercialization.
Market Understanding: Apply customer insights and market dynamics to create compelling value propositions. Understand end-user needs and market potential, ensuring these are integrated into the product development process. Support business planning based on market trends and insights. Participate in market research.
Product Development: Develop and implement marketing deliverables to drive new products to launch in coordination with cross-functional teams. Support product adoption across customer segments and commercial channels.
Content Development: Lead content development for the brand across all channels. Lead all aspects of advertising, social media, and public relations campaigns and results. Leads the strategy and execution of automated marketing campaigns. Provide strategic direction to ensure website pages and content cultivate education and sales growth, maintaining alignment with brand standards.
Brand Assets: Direct the creation of marketing assets and all branded collateral. Lead all aspects of the creation, production, and maintenance of digital content, literature, advertising, and public relations material to support commercial product marketing efforts. Work with the graphics team to develop marketing communication materials, product packaging, labeling, and other digital assets, ensuring timely project completion.
Customer Engagement: Lead the management of tradeshows and lead marketing specialist activities supporting the ProTeam brand. Support range of customer and channel needs in partnership with the sales team.
Who You Are:
You actively listen and check for understanding. You readily action new challenges, without unnecessary planning. You represent own interests while focusing on others' interests as well. You lay out a detailed schedule and list steps for achieving objectives. You place a high priority on developing others.
For This Role, You Will Need:
Bachelor's degree in Marketing, Business, or related field.
At least 5 years of brand/marketing management and leadership experience.
Leading or influencing work of non-direct reports.
Strong skills in project management communication, relationship networking and cross-functional collaboration.
Ability to thrive in fast-paced environments, leading multiple projects and timelines successfully.
Legal Authorization to work in the United States-Sponsorship is not available for this role.
Preferred Qualifications That Set You Apart:
At least 7 years of experience in brand/marketing management.
Product marketing experience supporting development of new products.
People management of a direct report or small team.
Proficiency in content creation, eCommerce marketplaces and digital advertising.
Graphic design skills using Adobe Creative Suite.
Strong understanding of email and social media marketing strategies.
Our Culture & Commitment to You:
At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives-because we know that phenomenal ideas come from extraordinary teams. Our dedication to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.
We recognize the importance of employee wellbeing. We prioritize providing flexible, competitive benefits plans to meet you and your family's physical, mental, financial, and social needs. We provide a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more. Our culture offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.
Learn more about our Culture & Values.
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WHY EMERSON
Our Commitment to Our People
At Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable. And we want you to join us in our bold aspiration.
We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world's most complex problems - for our customers, our communities, and the planet. You'll contribute to this vital work while further developing your skills through our award-winning employee development programs. We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large. We take this responsibility seriously and strive to make a positive impact through every endeavor.
At Emerson, you'll see firsthand that our people are at the center of everything we do. So, let's go. Let's think differently. Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through. Let's go, together.
Work Authorization
Emerson will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1(including those with OPT or CPT) , H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.
Equal Opportunity Employer
Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.
Accessibility Assistance or Accommodation
If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact: idisability.administrator@emerson.com .
ABOUT EMERSON
Emerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability.
With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety.
We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries. Whether you're an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you'll find your chance to make a difference with Emerson. Join our team - let's go!
No calls or agencies please.
Requisition ID : 25021317
Emerson is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.