Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You'll also have access to:
Career development with an international company where you can grow the career you dream of.
Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
An excellent retirement savings plan with a high employer contribution.
Tuition reimbursement, the Freedom 2 Save (https://www.abbott.com/corpnewsroom/strategy-and-strength/tackling-student-debt-for-our-employees.html) student debt program, and FreeU (https://www.abbott.com/corpnewsroom/strategy-and-strength/college-degree-for-free-its-possible-with-freeu.html) education benefit - an affordable and convenient path to getting a bachelor's degree.
A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We're revolutionizing the way people monitor their glucose levels with our new sensing technology.
The Marketing Manager, HCP Omnichannel for Digital & Field Marketing for Abbott Diabetes Care Division will lead the development and execution of the omnichannel marketing plan for health care professionals.
As Marketing Manager, HCP Omnichannel, you will be accountable for ensuring that engagements initiated by commercial teams are channel agnostic and customer centric. This role requires strong collaboration within the cross-functional commercial organization, which includes Field/HCP teams, marketing team, commercial excellence, training, privacy, compliance and Marketing Analytics/Business Insights. You will be the thought leader in optimizing the existing strategy while evolving to align with market landscape, product launches and coverage changes.
You will be supported as well as rewarded for your performance in a dynamic environment offering opportunities for development and growth. We recognize that people come from diverse backgrounds and skills and welcome all to apply.
What You'll Work On
Omnichannel Strategy & Innovation
Lead the design and execution of omnichannel strategies for health care professionals aligned with brand goals.
Align channel strategies with broader marketing goals by identifyingan optimal mix of digital, in-person, and traditional channels to effectively engage healthcare professionals and staff.
Champion data-driven, personalized HCP engagement across digital, in-person, and traditional channels.
Partner closely with cross-functional teams such as Sales, Medical, Digital, Integrated Media and Analytics to integrate omnichannel approaches into marketing plans, ensuring a seamless and consistent experience across customer touchpoints.
Stay ahead of digital, AI, and marketing technology trends to inform tech stack that enhances engagement and operational efficiency.
Partner with technology teams to evolve the marketing tech stack and drive innovation.
Insight -Driven Optimization & Personalization
Implement personalization at scale by leveraging advanced tools and technologies to deliver targeted, relevant content that resonates with specific demographics and customer preferences.
Define and implement a robust data strategy and measurement framework.
Leverage latest technology advancements to uncover insights, optimize content delivery, and improve performance.
Champion the adoption of digital platforms and emerging technologies to maximize omnichannel effectiveness, including CRM, marketing automation, content management systems, and AI-driven tools.
Oversee the orchestration of personalized HCP journeys using segmentation and behavioral data.
Drive continuous improvement through experimentation, measurement plans, and actionable insights.
Cross-Functional Leadership & Capability Building
Manage and develop a high-performing team focused on omnichannel execution and innovation.
Serve as a central collaboration point across US Commercial teams, aligning omnichannel efforts with broader marketing, medical, and sales initiatives.
Partner with IT, Commercial Excellence, Legal, and Compliance teams to ensure seamless integration of marketing technologies, alignment with sales activities, and adherence to regulatory standards in all omnichannel initiatives
Ensure all omnichannel activities comply with regulatory standards and company policies, collaborating with Legal and Compliance teams to navigate the complexities of vaccine marketing across various channels.
Support training, content rollout, and capability enhancement through strategic partnerships and performance dashboards.
Required Qualifications
Bachelors Degree required; MBA preferred. Six years product marketing experience including HCP marketing. Experience with marketing analytics.
Preferred Qualifications
MBA, MS Degree in Business
Proven expertise in developing and executing data-driven marketing strategies that span multiple channels, including digital, in-person, and traditional mediums.
Previous experience in leading teams and connecting the dots across diverse marketing and sales activities
Strong understanding of healthcare industry regulations, with the ability to navigate compliance requirements in highly regulated environments.
Demonstrated ability to work collaboratively with cross-functional teams (e.g., Sales, Medical, Digital, Analytics) to drive customer-centric marketing solutions.
Exceptional analytical skills, with a track record of using data insights to inform and adjust commercial and marketing strategies.
Highly driven to make an impact as part of a high-growth, transformational organization
Proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic and ambiguous environment
Strong strategic thinking, executive presence capabilities, and attention to detail
Advanced communication and presentation skills including ability to create impactful power point presentations with visual storytelling and adjust the story/details based on the audience
Apply Now (https://www.jobs.abbott/us/en)
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: https://abbottbenefits.com/ (http://www.abbottbenefits.com/pages/candidate.aspx)
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at abbott.com , on LinkedIn at https://www.linkedin.com/company/abbott-/ , and on Facebook at https://www.facebook.com/AbbottCareers .
The base pay for this position is $146,700.00 - $293,300.00. In specific locations, the pay range may vary from the range posted.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com