Marketing Manager: Website Strategy & SEO
Location: This role requires associates to be in-office 1 - 2 days per week, fostering collaboration and connectivity, while providing flexibility to support productivity and work-life balance. This approach combines structured office engagement with the autonomy of virtual work, promoting a dynamic and adaptable workplace. Alternate locations may be considered.
The Marketing Manager: Web Strategy & SEO supports the digital marketing strategy for our specialty pharmacy initiatives. This role plays a key part in both B2B growth enablement and B2C (member) engagement by enhancing the digital experience across web platforms. You will focus on improving website information architecture, navigation, SEO-informed content strategy, and user experience. This is a highly collaborative role, working across brand, content, IT, and digital teams to support site enhancements, drive organic traffic, and ensure members have a seamless digital experience.
How You Will Make an Impact:
B2B Growth Enablement: Support the development and execution of digital specialty pharmacy strategies. Collaborate with teams across brand, content, UX, compliance, and marketing to align site updates with business and user needs, driving B2B growth.
Member Engagement: Improve the online experience for specialty pharmacy members by ensuring website content is intuitive, relevant, and aligned with user search intent. Support initiatives that enhance trust, accessibility, and ease of use for members accessing pharmacy resources.
Performance Monitoring: Analyze site performance metrics and user behavior to identify areas for improvement. Report on traffic trends, user engagement, and search visibility to inform optimization strategies.
SEO Optimization: Understand business priorities, goals, and objectives and assist with building the SEO strategic roadmap; provide actionable recommendations to stakeholders. Ensure that the website content, structure, and design are optimized to improve discoverability and enhance the digital experience across pharmacy sites.
Website Health: Maintain high-quality website standards by performing detailed QA of website structure, metadata, and content across platforms. Support the creation and optimization of content, including editorial tasks, that enhances the user experience, improves SEO rankings, and reflects brand voice.
Website Strategy: Partner internally to improve website information architecture and navigation. Ensure digital experiences reflect brand consistency and meet the needs of both B2B and B2C audiences. Support web updates following acquisitions or rebranding initiatives to ensure continuity and clarity.
Operations Management: Oversee SEO & website optimization work process, from ticket logging to task completion. Collaborate cross-functionally to ensure digital improvements are delivered accurately and on time.
Builds market product / marketing plans.
Serves as a single point of contact on marketing issues and resolution.
Coordinates the development and review of website content with appropriate resources.
Provides leadership and direction to marketing agency, handles requests, and reviews suggestions.
Minimum Requirements:
Requires a BA/BS degree and a minimum of 5 years of related experience; or any combination of education and experience, which would provide an equivalent background.
Preferred Skills, Capabilities and Experiences:
Managed care experience preferred.
For URAC accredited areas, the following professional competencies apply: Associates in this role are expected to have strong oral, written and interpersonal communication skills, problem-solving skills, facilitation skills, and analytical skills.
SEO specific experience including experience using SEO tools (e.g., Semrush, Conductor, Screaming Frog, Google Search Console) to inform content and user experience decisions.
Experience working with Adobe platforms (e.g., AEM, Adobe Analytics) to manage and optimize web experiences.
Relevant experience in the healthcare/insurance/financial services industry or other related highly regulated field.
Experience improving website navigation, content structure, and information architecture to support both B2B stakeholders and member-facing experiences.
Ability to collaborate effectively with content strategists, UX designers, IT/scrum teams, and marketing stakeholders to implement web enhancements.
Analytical, data-driven, results-oriented personality; able to interpret data and to present findings.
Detail-oriented with experience in QA, content proofing, and testing across web environments.
Highly organized and capable of managing multiple projects and deadlines in a cross-functional environment.
Knowledge of Scrum/Agile framework.
Please be advised that Elevance Health only accepts resumes for compensation from agencies that have a signed agreement with Elevance Health. Any unsolicited resumes, including those submitted to hiring managers, are deemed to be the property of Elevance Health.
Who We Are
Elevance Health is a health company dedicated to improving lives and communities – and making healthcare simpler. We are a Fortune 25 company with a longstanding history in the healthcare industry, looking for leaders at all levels of the organization who are passionate about making an impact on our members and the communities we serve.
How We Work
At Elevance Health, we are creating a culture that is designed to advance our strategy but will also lead to personal and professional growth for our associates. Our values and behaviors are the root of our culture. They are how we achieve our strategy, power our business outcomes and drive our shared success - for our consumers, our associates, our communities and our business.
We offer a range of market-competitive total rewards that include merit increases, paid holidays, Paid Time Off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.
Elevance Health operates in a Hybrid Workforce Strategy. Unless specified as primarily virtual by the hiring manager, associates are required to work at an Elevance Health location at least once per week, and potentially several times per week. Specific requirements and expectations for time onsite will be discussed as part of the hiring process.
The health of our associates and communities is a top priority for Elevance Health. We require all new candidates in certain patient/member-facing roles to become vaccinated against COVID-19 and Influenza. If you are not vaccinated, your offer will be rescinded unless you provide an acceptable explanation. Elevance Health will also follow all relevant federal, state and local laws.
Elevance Health is an Equal Employment Opportunity employer and all qualified applicants will receive consideration for employment without regard to age, citizenship status, color, creed, disability, ethnicity, genetic information, gender (including gender identity and gender expression), marital status, national origin, race, religion, sex, sexual orientation, veteran status or any other status or condition protected by applicable federal, state, or local laws. Applicants who require accommodation to participate in the job application process may contact elevancehealthjobssupport@elevancehealth.com for assistance.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws, including, but not limited to, the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act.