POSITION DESCRIPTION
DEPARTMENT: Marketing
POSITION: Marketing Performance and Insights Lead
REPORTS TO: Sr. Director, Business Intelligence
SUPERVISES: N/A
JOB CLASS: Exempt
COMPANY OVERVIEW *:*
Wondr Health is the proven leader in preventive and chronic care for metabolic, emotional, and physical health transformation. Leveraging over 15 years of behavior change experience and partnership with health plans and employers, Wondr Health delivers proven skill-building programs for weight management, obesity, nutrition, stress relief, anxiety, and movement that improve the health of participants. Powered by data-driven engagement expertise and personalized programming, and supported by expert content and coaching, the company's flexible and scalable digital solutions engage populations, improve quality of life and health outcomes, and prevent and reduce the cost of chronic health conditions. To learn more, visit www.wondrhealth.com .
PURPOSE :
Marketing Data Analyst will lead the ongoing performance measurement of marketing communication channels across acquisition and engagement, helping us optimize email, direct mail, landing pages, advertising, push notifications, in-app communications and SMS to help grow our impact with participants. Through careful tracking, analysis and reporting, this role will help us reach millions of people across the country and engage diverse audiences. They will support our test-and-learn approach to continually improve our efforts.
ESSENTIAL FUNCTIONS:
Measureperformance ofmarketing campaigns/journeys, monitoring impact against KPIs and report progress to leadership.
Guide Marketing strategy, leveraging data and experience to help build sustainable and scalable reporting
Guide Marketing tactics, using data from current and past performance to steer decisions for Adoption of new users and Engagement of current users
Collaborate across Product, Marketing, Data, Engineering, and Account Management to effectively manageshort-, medium-, and long-term solutions to Marketing challenges
Lead A/B testing execution and measurement, while supporting and informing our B2C Marketing A/B testing strategy and ideation.
Analyze marketing data by manual and automated means
Maintain marketing forecast model and tracking against actuals.
Provide funnel performance insights that informour marketingstrategies through the lens of consumer behaviors and their omni-channel journeys to improve digital experiences.
Lead ongoing tracking and performance analysis of email, direct mail, advertising, landing pages, push notifications, in-app notifications and SMS channels that target millions of eligible and engaged participants, with a focus on measurable growth.
Proactively identify opportunities for greater impact using data to make recommendations for optimizationsthat improve our overall adoption and engagement marketing strategies.
KNOWLEDGE , SKILLS & ABILITIES:
Expertise in consumer marketing strategy that leverages multiple channels
Creative thinker with a strategic mindset and strong understanding of digital marketing channels and analytics platforms.
Excellent project management skills and ability to manage the priorities of multiple stakeholders
Experience providingmarketing analytics and data to track, optimize performance, guide strategy, justify investments and make decisions
Experience with Data visualization tools (PowerBI preferred)
Experience with CRM data and objects (SalesForce preferred)
Experience with Marketing Automation (i.e. Eloqua, SFMC, etc.)
Experience with web-tracking Analytics (GA4, Snowplow, Mixpanel, etc.)
Experience leveraging above data sources to Forecast and maintain Forecast for budgeting
Strong ability to convey concepts creatively, logically, and concisely
Strong business acumen to see the big picture
QUALIFICATIONS:
Education: BA/BS required. Degree in preferred.
Experience: 7+ years of experience in Marketing and/or Analytics. 3+ years of experience specifically in Marketing Data Analytics.
GENERAL WORKING CONDITIONS:
General office working conditions can be remote work from home or in the office. Each department head determines if position is work from home or hybrid meaning works from home and in the office as needed. Work schedules vary. When working in the office pod workstation area has little or no privacy. Involves extended periods of sitting at a workstation performing computer duties. Constant flow of interruptions by personnel, visitors to the area and telephone calls. Private workstations are available as needed. Certain positions are assigned to an office.
DISCLAIMER
This description is intended to be sufficient merely to identify the classification and be illustrative of the duties that may be assigned. It should not be interpreted to describe all the duties an employee assigned to this classification may be required to perform.
Wondr Health is an equal opportunity employer and values diversity. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. All employment is decided based on qualifications, merit, and business need. Wondr Health also participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.