Join to apply for the Marketing Specialist role at Teledyne Technologies Incorporated.
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Join to apply for the Marketing Specialist role at Teledyne Technologies Incorporated.
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Teledyne Technologies Incorporated provides enabling technologies for industrial growth markets that require advanced technology and high reliability. These markets include aerospace and defense, factory automation, air and water quality environmental monitoring, electronics design and development, oceanographic research, deepwater oil and gas exploration and production, medical imaging and pharmaceutical research.
We are looking for individuals who thrive on making an impact and want the excitement of being on a team that wins.
Summary
Job Description
This role is primarily responsible for all marketing activities in support of RF products focused on the Military, Aerospace, Test & Measurement and Medical markets. You will create evergreen content such as webinars, case studies, social media content to strengthen brand awareness across several media channels.
You will define and execute a robust digital presence and lead various communication and growth initiatives aimed at improving brand awareness, client acquisition and retention. Providing market insights and ensuring a clear portfolio positioning for sustainable growth. The ideal candidate will provide important customer insights and drive continuous improvement of marketing content.
The ideal candidate will have excellent project management skills, be self-directed, work with high level concepts and able to flawlessly execute on a variety of projects while partnering with multiple stakeholders including product management, sales and engineering.
Essential Duties and Responsibilities
- Work with Teledyne Corporate Marketing to drive growth through expanded brand awareness, lead generation, content development, and communication across targeted growth markets.
- Experience developing and implementing integrated marketing plans spanning thought leadership content, literature, presentations, blogs, articles, digital campaigns, advertising, and in person marketing such as customer visits, tradeshows, conferences.
- Collaborate with Strategic Product Management and Development Engineering to create product roadmaps and technical-commercial frameworks.
- Plan and execute new product campaigns to ensure they deliver the desired business results.
- Monitor SEO performance using tools like Google Analytics, Google Search Console, and SEMrush, and provide regular reporting and analysis. Ensure SEO best practices are integrated into all digital content.
- Take ownership of the day-to-day website content updates to support product launches, technical support content, promotions, and content publishing.
- Maintain an editorial calendar that includes a variety of content (articles, blogs, infographics, newsletters, whitepapers, special reports, and more) to meet lead generation and nurture goals, including but not limited to thought leadership, industry news, product related, solutions-based content.
- Define and track metrics linked to marketing success and, leveraging Account Base Marketing, analytics and data-driven insights on marketing effectiveness, continuously adapt and improve messaging and campaigns to ensure they deliver the desired business results.
- Develop competitive positioning, value propositions, pricing strategies, application marketing plans, market analysis, customer insights, and training.
- Create effective go-to-market plans to support sales teams in engaging target customers through market assessments to identify opportunities and monitor competitive activities. Create, write and edit a variety of marketing content including web copy, e-newsletters, advertising copy, blog posts, video, promotional materials and some social media.
Qualifications
- BA/BS degree in Marketing, Business, Communications, or related field. MBA Preferred.
- Minimum 7 years of experience in B2B marketing with experience in content strategy, lead generation and nurture campaigns.
- Be detail oriented and a creative thinker who can craft content and visuals that engage and convert audiences and elevate our brands.
- Have strong writing skills with the ability to translate complex technical details into customer benefits.
- Proven track record in managing product marketing mixes and product marketing management concepts/methods.
- Extensive experience in developing product strategies, and new product introduction plans.
- Strong knowledge of market intelligence methods, market segmentation, and business development.
- Travel is required for this position.
Additional Information
Due to the type of work at the facility and access restrictions, successful applicants must be a "US Person" (US Citizens, US Nationals, lawful permanent residents, asylees or refugees).
Teledyne offers a comprehensive benefits package including health, dental, vision, disability, life insurance, 401(k), and other voluntary programs to support employees’ health and financial wellbeing.
Salary Range: $70,000.00-$93,300.00
Pay Transparency: The listed salary is an estimate; actual compensation is determined based on various factors.
Teledyne is committed to ethical standards and equal opportunity employment.