Job Title: MarTech Lead Developer
Summary
We are seeking a highly skilled and experienced MarTech Developer/Architect with a strong focus on customer data, omni channel personalization and media marketing. In this role, you will be instrumental in designing, developing, and implementing innovative marketing technology solutions that leverage data-driven insights to drive customer engagement and business growth. You will collaborate closely with enterprise architects, cross-functional teams, and business stakeholders to translate business requirements into robust and scalable MarTech solutions, with a particular emphasis on targeting, retargeting, real-time personalization, and customer data platform (CDP) implementations
Key Responsibilities
- Digital Marketing & Targeting Architecture:
- Design and implement a robust media marketing architecture for new and existing customers, encompassing
- Targeting & Retargeting: Develop and implement strategies for audience segmentation, targeting, and retargeting across
- various channels (e.g., social media, search, display, video).
- Lead Media Activation integration to enable digital marketing through social media and advertising platforms
- Real-time Personalization:
- Design and implement real-time personalization strategies for existing and new customers across various channels (e.g.,
- online and offline channels).
- Integrate real-time data streams (e.g., website behavior, location data, purchase history) to deliver personalized
- experiences.
- Design and Integrate rules-based and machine learning-based personalization models.
- Customer Data Platform (CDP) Development:
- Design and implement a CDP strategy, including:
- Data Ingestion & Orchestration: Develop and manage data pipelines for ingesting and enriching 1st, 2nd, and 3rd party
- data.
- Customer Segmentation & Profiling: Develop and maintain customer segments based on behavioral, demographic, and other
- relevant data.
- Data Activation: Integrate the CDP with downstream systems (e.g., marketing automation, advertising platforms, NBx
- and system of engagements ) to activate customer data for personalized campaigns.
- Prospect Data Store & Management:
- Design and implement a robust prospect data store, including:
- Data acquisition and enrichment strategies.
- Data quality and hygiene processes.
- Data privacy and compliance considerations.
- Cross-functional Collaboration:
- Design and implement a scalable and robust MarTech Solution with the Enterprise Architecture team
- Work closely with marketing, business, cross IT Teams and UX teams to understand their data needs, events to be captured
- and delivering use cases
- Facilitate communication and knowledge sharing across all stakeholders.
- Technology Expertise:
- Deep understanding of MarTech stack, including Tealium, GCP, Kafka, Pega, and Adobe Target.
- Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP,).
- Strong understanding of data integration, data warehousing, and data pipelines.
- Proficiency in SQL and NoSQL databases.
- Experience with cloud computing platforms (GCP).
Qualifications
- Education:
- Bachelor's degree in Computer Science, Engineering, or a related field.
- Experience: 7+ years of experience in MarTech development and architecture with a strong focus on media marketing,
- customer data, real-time personalization, and CDP implementations.
- Technical Skills:
- Expertise in Tealium/Adobe, GCP, Kafka, Pega, and Adobe Target.
- Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP).
- Strong programming skills in Java, Python, or other relevant languages.
- Experience with data integration tools and technologies.
- Proficiency in SQL and NoSQL databases.
- Experience with cloud computing platforms (GCP).
- Other Skills:
- Excellent communication and interpersonal skills.
- Strong analytical and problem-solving skills.
- Ability to work independently and as part of a team.
- Detail-oriented and organized.
- Passion for data-driven marketing and customer experience.