Description
We are looking for a skilled Media Planner to join our team. In this role, you will strategize and execute media campaigns that drive brand recognition and audience engagement. This is an excellent opportunity to leverage your expertise in digital platforms and analytics while contributing to impactful advertising initiatives.
Responsibilities:
Develop comprehensive media plans that align with marketing objectives and target audience insights.
Utilize tools such as Comscore, DoubleClick for Publishers, and Facebook Insights to analyze campaign performance.
Collaborate with cross-functional teams to ensure seamless integration of digital media strategies.
Monitor and optimize advertising campaigns to maximize reach and effectiveness.
Conduct research on market trends and audience behavior to inform media planning decisions.
Manage enterprise resource planning (ERP) systems to track campaign budgets and timelines.
Create detailed reports on campaign success metrics and provide actionable recommendations for improvement.
Support brand awareness initiatives through targeted media placement and creative strategy.
Coordinate with vendors and external partners to ensure timely delivery of media assets.
Stay current with industry developments to incorporate innovative strategies into media planning
Requirements - Proven experience in media planning and digital advertising.
Proficiency in tools such as Comscore and DoubleClick for Publishers (DFP).
Familiarity with ERP solutions and enterprise resource planning.
Strong analytical skills to interpret data and optimize campaigns.
Knowledge of Facebook Insights and other social media analytics platforms.
Excellent organizational and project management abilities.
Ability to develop strategies that enhance brand awareness and audience engagement.
Effective communication and teamwork skills to collaborate with diverse stakeholders. Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
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