Media Specialist (Multicultural Focus)
We are seeking a Media Specialist who can provide our clients with the most effective media plan recommendations to achieve their goals. As the day-to-day steward on assigned brands, you'll be responsible for developing an in-depth understanding of our client's business and ensuring media requirements are executed accurately and on time.
Key Responsibilities:
Develop media strategies and recommendations with guidance from supervisors.
Allocate campaign budgets and present media plans, including objectives and updates.
Monitor ongoing campaign performance and ensure proper execution based on client expectations.
Handle client requests, such as plan and budget changes, and provide media information.
Collaborate with media sales reps and industry representatives to pursue strategic ideas.
Coordinate and communicate project status between departments.
Provide status reports and updates on project developments.
Prepare material booking forms and issue media buys, ensuring proper execution.
Generate post-buy analysis reports.
Participate in brainstorming sessions.
Use Excel, PowerPoint, and other software to create flowcharts and budgets for media plans.
Preferred Qualifications:
Interest and familiarity with the multicultural (Asian-American) consumer marketplace.
Strong analytical and strategic thinking skills.
Excellent communication and presentation abilities.
Attention to detail and ability to work in a fast-paced environment.
Previous experience in media planning or related field is a plus.