The primary duty of the Merchandiser / Sales Coordinator position is to handle all permanent and promotional POS items, which includes installing and replacing all POS items. This position designs and builds all promotional and decorative displays to increase volume and maximize brand visibility. This position will also pull vacation and/or relief routes for Sales Representatives on an as-needed basis.
Position Summary and Responsibilities: The primary duty of the Merchandiser / Sales Coordinator position is to handle all permanent and promotional POS items, which includes installing and replacing all POS items. This position designs and builds all promotional and decorative displays to increase volume and maximize brand visibility. This position will also pull vacation and/or relief routes for Sales Representatives on an as-needed basis. Fill in for sales representatives (vacation, open position, etc.) as needed Build healthy business relationships and establish good communication with our retail customers Work collaboratively with customer to establish their needs and design solutions that fulfill them Leverage relationships with accounts to sell in new brands Engage in regular call frequency on assigned retail accounts to sell product, gain distribution, merchandise, and stock product Promote Ben E. Keith brands at retail through promotions, consumer education and merchandising Execute all company goals to enhance the sales, distribution, shelf space, display coverage, tap share and merchandising of all brands carried by Ben E. Keith Build product displays; execute placement of signage and other merchandising material to ensure maximum brand visibility in all assigned retail accounts; maintain the "Look of the Leader" Remain aware of and execute basic marketing activity as it relates to our sales channels (i.e. ad features, out-of-stocks, retailer policies and concerns) Identify merchandising opportunities at account and make recommendations to customer Regularly replace merchandising material at customer accounts to coincide with marketing programs Ensure maximum visibility of Ben E. Keith products at account (beer shelves, beer caves, displays, etc.) and that products are priced appropriately Organize and refill back stock, coolers, beer shelves and displays Maintain designated back stock area at customer location; ensure area is organized and free of trash Maintain product freshness standards in assigned retail accounts by monitoring and rotating stock regularly Remain aware of all Ben E. Keith product offerings and the individual value they provide Regularly monitor inventory to ensure proper stock levels and rotation Attend daily meetings (morning and/or afternoon) with Area Sales Manager to discuss market opportunities and challenges Communicate all sales and merchandising opportunities or challenges (product placements, out of stocks, out of code), as well as any competitive activity, to Area Sales Manager Project a friendly, professional image at all times Prioritize multiple, competing priorities Attend meetings as required Operate all company equipment safely and in a manner consistent with company policy Ensure company equipment is in safe, working condition; reports any incidents or unsafe conditions immediately to supervisor Maintain and keep clean assigned company vehicle at all times Complete assigned surveys (for example, number of Ben E. Keith retail displays compared to competition) in order to gauge internal results versus competition Perform other duties as assigned