Grammarly offers a dynamic hybrid working model for this role. This flexible approach gives team members the best of both worlds: plenty of focus time along with in-person collaboration that helps foster trust, innovation, and a strong team culture.
About Grammarly
Grammarly is the world’s leading AI writing assistance company trusted by over 40 million people and 50,000 organizations. From instantly creating a first draft to perfecting every message, Grammarly helps people at 96% of the Fortune 500 and teams at companies like Atlassian, Databricks, and Zoom get their point across—and get results—with best-in-class security practices that keep data private and protected. Founded in 2009, Grammarly is No. 14 on the Forbes Cloud 100, one of TIME’s 100 Most Influential Companies, one of Fast Company’s Most Innovative Companies in AI, and one of Inc.’s Best Workplaces.
The Opportunity
Education has been Grammarly’s passion since our founding. Ensuring students have the tools they need to be successful is in our DNA. We are looking for a strategic Product Marketing Lead to drive the growth in our Education segment. As PMM for this vertical, you will play a critical role in shaping how Grammarly supports learning outcomes in colleges and universities. Through your deep customer understanding, you’ll partner with Product to define opportunities for expansion and the product requirements to win. You’ll drive the positioning and GTM for how Grammarly can help Colleges and universities drive student success and also accelerate their institutional goals. In a time of increased focus on the role of AI in Education, this role is a unique opportunity to position Grammarly as a key solution for institutions seeking a more practical, responsible AI implementation.
In this role, you will:
- Own the strategy for Grammarly’s Education segment, including market segmentation, value propositions, messaging, and positioning.
- Deeply understand the needs of administrators, faculty, and students in higher education institutions through research, interviews, and competitive analysis.
- Define and drive launch strategies for new features or updates relevant to academic institutions and the end-users they serve.
- Enable sales and customer success with compelling content, collateral, and training that clearly articulate the value of Grammarly for Higher Ed and empowers more effective institutional selling motions.
- Partner with demand generation and content teams to develop campaigns, case studies, and webinars targeting higher education decision-makers.
- Gather market feedback to influence product roadmap decisions and inform future development.
- Measure and report on marketing effectiveness across awareness, acquisition, and adoption in the Higher Education segment.
Qualifications
- 4+ years of experience in product marketing, ideally with experience in B2B SaaS, edtech, or selling into the education sector.
- Proven success in building and executing GTM strategies and positioning.
- Strong collaboration skills and ability to influence cross-functional teams.
- Ability to deliver a strong point-of-view and decision-making recommendations to internal leaders, backed by data and an understanding of the education market
- Excellent written and verbal communication skills tailored to different audiences (administrators, faculty, IT, students).
- Experience creating high-impact sales enablement and customer education materials.
- Analytical mindset with comfort in using data to drive decisions and iterate strategy.
- Passion for education and Grammarly’s mission to improve communication.
- Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable.
- Is inspired by our MOVE principles: move fast and learn faster; obsess about creating customer value; value impact over activity; and embrace healthy disagreement rooted in trust.
Bonus points for:
- Familiarity with procurement and decision-making processes in higher education.
- Experience working with Learning Management Systems (LMS), EdTech tools, or accessibility platforms.
- Background in instructional design or understanding of pedagogical frameworks
Compensation and Benefits
Grammarly offers all team members competitive pay along with a benefits package encompassing the following and more:
- Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
- Disability and life insurance options
- 401(k) and RRSP matching
- Paid parental leave
- 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time
- Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
- Annual professional development budget and opportunities
Grammarly takes a market-based approach to compensation, which means base pay may vary depending on your location.
Base pay may vary considerably depending on job-related knowledge, skills, and experience. The expected salary ranges for this position are outlined below by compensation zone and may be modified in the future.
Zone 1: $165,00- $195,000/year (USD)
We encourage you to apply
At Grammarly, we value our differences, and we encourage all to apply—especially those whose identities are traditionally underrepresented in tech organizations. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law. Grammarly is an equal opportunity employer and a participant in the US federal E-Verify program (US). We also abide by the Employment Equity Act (Canada).
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