About the Role
As a Product Marketing Manager on the Earner team, you will be integral to helping define Uber's global marketing strategy to better understand, attract and engage drivers and couriers. It's a highly cross-functional role where you will work hand-in-hand with team members across Product, Engineering, Policy, Communications, Operations, and Marketing. You'll build, develop, and scale comprehensive marketing strategies, campaigns and toolkits, ensuring that they can adapt to be locally relevant in each region or country. You should be strategic and creative, with excellent writing and communication skills and ideally, experience building out workforce engagement programs at a global brand.
What You'll Do
Help craft the learning agenda in partnership with research teams, unifying insights across diverse sources to inform and guide ongoing product development as well as central/ regional marketing and engagement programs.
Influence and shape Earner product and business strategies and roadmaps to strengthen Earner satisfaction and supply hours, closely partnering with cross-functional partners within Product, Ops, Comm Ops, Comms and Policy.
Develop comprehensive global marketing strategies and briefs, developing tailored channel strategies (including CRM, social, events) and guiding cross functional and regional teams to support in local implementation of best practices.
Develop and execute GTM strategies for major product launches, developing compelling naming, messaging, positioning and campaign narratives, setting goals and metrics for success and coordinating with cross-functional teams, ensuring flawless execution.
Write and refine earner communication for marketing materials (including email copy, blog posts, event scripts) and in app communications, partnering with internal cross-functional partners like Content/ Product Design, internal creative teams and/or 3rd party agencies.
Tackle complex problems with a strategic mindset, and create thoughtful recommendations and action plans for solving those problems.
Basic Qualifications
5+ years experience delivering highly successful go to market, engagement and growth strategies and programs
2+ years specifically in product marketing, ideally in the tech industry.
Experience working with a diverse cross-functional team, including product, P&L owners, research, and comms. Experience managing key partners with diverse needs and perspectives.
Preferred Qualifications
You're biased toward action, a great collaborator and master simplifier. You never stop pushing towards clarity and delivery.
You are a hard-working, detailed, organized, and motivated self-starter, who enjoys challenges and is not deterred by complicated/complex situations.
You can articulate the essence of complex products and the value they create. You can develop a strong messaging hierarchy and effective content strategy plan.
You are a strong writer and storyteller, able to adapt your writing style for different audiences, both external (directly to earners) and internal (from working teams to executives).
You have the willingness and know-how to deeply understand the market, customers and competition.
You have excellent written and verbal communication skills. Comfortable presenting and sharing work with executive leadership.
You have strong leadership presence and interpersonal skills with the ability to influence and motivate people at varying levels across a broad variety of job functions.
You have strong analytical skills - using data to create insightful stories, inform strategies and guide decision making.
You have the ability to work collaboratively with a large number of teams across multiple countries, time-zones, backgrounds and functions to push projects to completion.
You have a true passion for Uber's mission and the company's hybrid technology / operations nature!
For San Francisco, CA-based roles: The base salary range for this role is USD$135,000 per year - USD$150,000 per year. You will be eligible to participate in Uber's bonus program, and may be offered an equity award & other types of comp. You will also be eligible for various benefits. More details can be found at the following link https://www.uber.com/careers/benefits.
Uber is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know by completing this form- https://docs.google.com/forms/d/e/1FAIpQLSdb_Y9Bv8-lWDMbpidF2GKXsxzNh11wUUVS7fM1znOfEJsVeA/viewform