Finding the right place to grow your career isn’t (over) easy, so we’re here to help by sharing a few reasons why the grass is greener at Vital Farms. We think you’ll appreciate our focus on Conscious Capitalism, which drives business decisions that benefit all our stakeholders (leading to even better business results). You might be drawn to our innovative approach and refusal to settle for the “way things have always been done.” Or you could find it exciting to grow your skills while working for an industry-leading brand. Whether you’re into our values, our brand, or our egg-cellent puns, we hope you’ll join our Crew and help us change the world 108 square feet at a time!
At Vital Farms, we are proud of our incredible stakeholders, and the diversity they represent from all areas and communities in which we operate and serve. We view this as a source of strength for us and your job is to help us make it even better.
Your Role:
We are seeking a strategic and results-driven Senior Category Manager to join our crew! The Senior Category Manager will be responsible for driving growth for Vital Farms & top retailers by understanding trends from a category, consumer, shopper, and customer lens. You’ll identify opportunities for growth, improvement, and optimization and transform ideas and insights into actionable recommendations.
What You’ll Do:
- Reporting into the Director of Category Management, you will manage an Associate Category Manager, West, to be Vital Farms strategic category partner both internally with stakeholders and externally with customers.
- Leverage robust consumer, shopper, and category insights to identify and maximize growth opportunities for the category. Elevate strategic partnerships with our Central retailers, including Walmart, Target, and Meijer using category management solutions & insights.
- Provide insights to drive superior category results, while embedding Vital Farms as part of the strategic category solution.
- Create and lead category reviews on retailer trends, market trends, category trends, consumer insights, and marketplace innovation.
- Partner with Vital Farms Sales and Business Development teams to develop insights and presentations directed toward generating increased sales and communicating insights. Must be able to create effective data visualizations to clearly communicate relevant facts and insights.
- Works well with colleagues, fostering a highly productive team that thrives in an environment of teamwork. Actively works to share best practices throughout the organization.
What You Bring to the Table:
- First, you bring a passion for ethically sourced, nutritious food, and purpose-driven brands.
- Bachelor’s degree in business or a related field of study required.
- 7+ years of professional experience in Category Management within Consumer-Packaged Goods/Food & Beverage industry; experience leading or managing individuals or a team is preferred.
- Mastery of Syndicated Data (Circana/SPINS/Nielsen) as well as retailer and panel data (Numerator/dunnhumby/EYC/Target POL).
- Strong customer collaboration and selling skills. Strong thought leadership and influencing skills.
- Demonstrated analytical and critical thinking skills; ability to identify root causes.
- Link strategies and objectives to develop compelling stories and recommended actions.
- Ability to create concise, easy-to-understand selling and insights-materials based on key findings.
- Knowledge of how to identify category opportunity gaps with key retailers & develop support stories.
- Working understanding of the planogram (POG) creation process, including JDA BlueYonder. Can create or alter POGs.
- Ability for 30% travel for customer appointments, team meetings, onboarding trips and other business needs.
- You’re no hero – You know the power of teamwork and celebrate the work of others before your own.
- You give a sh*t – You believe in acting like an owner and making Vital Farms a place to be proud of.
- You raise the standards – You know growth can be hard, but you strive to improve yourself and others each day.
- You can walk in someone else’s boots – You seek to understand other’s viewpoints and think that you get to better answers by sitting on the same side of the table.
- You don’t walk on eggshells – You’re not afraid to leave the bullsh*t behind and have honest conversations.
- We recognize that talent comes in many forms. Even if you don’t meet every requirement, we encourage you to apply. You may have strengths we haven’t yet considered!
What We Bring to the Table:
- A fast-paced, energetic, remote environment with passionate people who are leading a movement to bring ethically produced food to the table.
- Competitive pay and benefits (Medical, Dental, Vision, and Paid Parental Leave, just to name a few).
- Generous retirement contributions: 401(k) + 3% Contribution from Day 1.
- Annual bonus and equity grant (subject to business results and company approval)
- Free eggs and butter, along with friends and family discounts.
- Fun team SWAG that will make you the talk of the town.
- Professional development opportunities and an amazing team dedicated to your growth.