Senior Director, Solutions Marketing
Are you a successful marketing leader with a talent for developing high performing teams?
Are you a strategic product marketing professional that thrives in a dynamic and collaborative environment?
About the Team
Our Academic & Government team helps our communities accelerate knowledge for a better world by helping to establish, discover and advance knowledge. We do this by turning scientific discoveries into peer reviewed knowledge, hosting the world's richest corpus of knowledge, allowing users to unlock insights from content and by measuring the quality and impact of research - turning insights into outcomes.
About the Role
This highly experienced, dynamic leader leads the product marketing team for the Academic Leader and Funder part of the Elsevier portfolio. This leader will be a successful people leader with a proven track record of coaching high-performing teams, developing talent at all levels, and creating an inclusive, empowering team culture. Reporting to the VP of Audience Marketing, this role oversees competitive intelligence, messaging, and solution-specific marketing plans for SaaS, data, and analytics products. A critical 'voice of the customer' champion, this position maintains broad awareness of market, customer and competitor dynamics to inform impactful messaging, positioning, and campaigns to drive new business and retention.
Responsibilities
Developing go-to-market strategies for core product releases and ensure successful execution.
Overseeing global go-to-market approach for individual solutions in accordance with company goals and in alignment with key stakeholders, e.g. sales, product development, executive team.
Overseeing operations of Product Marketing team. Will manage direct reports, budget planning, and reporting.
Establishing key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives.
Conducting ongoing market research to identify trends, customer needs, and the competitive landscape.
Owning cross-functional customer insights and competitive intelligence programs, creating a feedback loop between product marketing, sales, field marketing, and product
Monitoring and analyzing market trends to inform product development and marketing strategies
Collaborating with portfolio marketing and product management, developing positioning and value propositions to ensure competitive differentiation.
Deliver solution-level messaging and content to support middle-of-funnel and bottom-of-funnel marketing and sales motions
Collaborating with Sales Leaders to create and maintain content for all parts of the sales journey (pitch decks, fact sheets, etc.)
Creating a product marketing organization that is seen as a valued partner by the organization
Serving as an exemplar and mentor to the Product Marketing team, promoting team members' impact and career development.
Requirements
Have 10 years product marketing experience in a SaaS environment with at least 5 years managing a team
Have excellent communication skills and ability to articulate marketing strategies and collaborate with cross-functional teams. Be able to communicate complex technical concepts in a clear and compelling manner.
Be an excellent people leader serving as a mentor and coach to a team of product marketers.
Demonstrate effective problem solving skills that result in actionable solutions
Be able to think strategically to develop long-term marketing plans considering market trends, competitive analysis, and growth opportunities.
Have proven collaboration skills to work cross functionally with sales, product management, and customer support.
Demonstrate ability to influence and gain buy-in from stakeholders, both within the marketing team and across the organization.
Be able to successfully manage relationships with stakeholders, including AG Leadership Team is essential
Work in a way that works for you
We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive
Working for you
At Elsevier, we know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
About the Business
A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.
The salary range provided in this posting is the base salary range for NYC:$146,800.00 - $272,600.00
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