The Senior Editor for Newsletters is a conversational editor and newsletter enthusiast responsible for supporting National Geographic’s Newsletter Manager and the entire editorial newsletter suite. He/she curates, edits and produces the best of our digital storytelling for millions of daily readers. This role makes sure the content is curated by data-informed decisions to drive engagement and subscriptions.
The ideal candidate assists in creating the newsletter lineups from planning through execution. They will uphold Nat Geo’s journalistic standards for content and drive results by being selective about story promotion, intentional with content packaging, and creative with irresistibly click-worthy text. They should have a keen understanding for how content is consumed on different digital platforms, and specifically how it should be optimized for the newsletter audience and have an eagerness to dream up new and creative ways to engage and grow National Geographic’s audience.
While the senior editor is expected to collaborate with editors across the Digital team, the leader will also prioritize publishing initiatives in support of the National Geographic Society, National Geographic Channel, and The Walt Disney Company at large, as needed.
Responsibilities:
Plans newsletter story selection based on target audience and business priorities and executes production of one or more daily editorial newsletters.
Writes engaging headlines and supporting text, curates photos and links, originates quizzes and other means of engagement to elevate storytelling and brand engagement. Works with the marketing team on daily production and methods to increase engagement and retention of subscribers.
Tracks the success of editorial newsletters against established key performance indicators, communicating results and future editorial planning to internal teams.
He/she collaborates with National Geographic Society, National Geographic Channel, National Geographic Live, and other teams across National Geographic and The Walt Disney Company to elevate company priorities in our daily newsletter sends.
Minimum Requirements:
Minimum of 5 years of related experience writing, editing and producing digital content, preferably with experience curating/editing newsletters
Proficiency in digital writing, copy editing and knowledge of AP Style or equivalent required.
Previous work in a fast-moving editorial environment with a deep understanding of digital best practices, preferably for email platforms, will be favored.
Required Education:
Bachelor’s degree in journalism or related field
Preferred Experience:
Digital publishing and/or newsletter-specific production
Basic HTML, digital content management in various publishing systems, and the capability to use Adobe products.
*Please note, this role sits in our Washington, DC office 4x/week (Monday – Thursday), working from home on Friday.
The hiring range for this position in Washington, D.C. is $94,200.00 to $126,200.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.