Senior Field Marketing Manager

What You’ll Do:

Own our field and event marketing program end-to-end including third-party sponsorships, virtual events, owned events, executive experiences, and our Customer Advisory Board (CAB) events

Plan and execute company-wide retreats / off-sites.

Research, plan, and execute ABM-focused campaigns that creatively blend virtual and in-person experiences to engage target accounts and accelerate deal cycles

Partner deeply with AEs and SDRs on territory plans, pipeline gaps, and sales enablement. You’ll be their strategic partner, not a support role

Plan and execute standout experiences that range from webinars and hosted dinners to creative touches that surprise and delight our prospects and customers

Drive attendance, follow-up, and ROI by managing pre-event communication, in-event engagement, and post-event follow-up strategies that Sales can actually use

Track and report on performance, tying every campaign to pipeline impact and ROI. You’ll own your results and bring visibility to your wins

Manage vendors, budgets, timelines, and internal stakeholders to ensure every experience lands on time, on brand, and with measurable results

Bring the energy, vision, and confidence to lead projects and rally cross-functional teams (Sales, CS, Execs) around high-impact programs

Own the strategy and execution of our entire Experience program  in alignment with the Revenue organization’s objectives including demand creation, lead capture, pipeline acceleration, and customer engagement

Who You Are:

A scrappy creator and first-principles thinker who loves building standout campaigns with the resources at hand

A natural delegator and cross-functional leader who isn’t afraid to manage up, run a room, or hold others accountable to deadlines and quality

An organized executor who sweats the details, anticipates needs, and communicates proactively

A sales-aligned marketer who’s energized by field collaboration and knows how to activate campaigns through real human relationships

A self-starter with an owner’s mindset. You don’t wait to be told what to do; you look around, see what’s missing, and make it happen

Must Have:

5+ years of experience in B2B SaaS with hands-on experience in field marketing, ABM, and event strategy

Demonstrated ability to design and execute creative, high-impact experiences that drive pipeline and brand preference (you will be asked for a case study)

Proven success working closely with sales teams, including enabling SDR/AE follow-up and influencing territory strategy

Experience marketing to mid-market and enterprise segments

Ability to analyze multiple inputs and make data-driven decisions is key

Hands-on execution ability to manage multiple priorities with effective project management, time management, prioritization and organizational skills, with extreme attention to detail and ability to anticipate the needs of other teams

A creative spirit with an interest in ideating campaigns, messaging, copy and design direction

Amazing verbal and written communication skills are a given but we’ll state it here for emphasis: you are a great writer and presenter

Experience with core marketing tools like Hubspot, Salesforce, Outreach, ZoomInfo, and ABM platforms

Self-starter with an owner’s mindset

Ability to travel up to 30%