Position Overview
At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success.
As a Senior Marketing Manager, within PNC's Retail Growth Marketing organization, you will be based in Pittsburgh, PA; Philadelphia ; Chicago, IL; Washington D.C; Birmingham, AL; Atlanta, GA; or Houston, TX. Other locations within the Marketing footprint may be available.
Join a winning team, committed to results, in an inclusive and high-performing culture. As the Senior Marketing Manager for Customer Loyalty and Rewards, you will be responsible for developing, implementing, and optimizing customer programs by designing and executing marketing strategies to increase engagement, drive primacy, and improve retention.
This role supports the bank’s ambitious growth and retention goals by translating customer-centric loyalty and rewards into impactful, multi-channel strategic marketing campaigns.
As the Senior Marketing Manager, you will establish the Loyalty Marketing Strategy across all channels and for all customer segments. You will work closely with stakeholders from product, distribution, pnc.com, analytics, finance, and marketing to lead your team in marketing strategy development and execution.
What you’ll do:
• Lead the development of the marketing strategy for customers and prospects, and be accountable for growing loyalty among customers and driving intended revenue outcomes.
• Drive a customer focused culture throughout your team, leveraging broader Bank relationships, systems, and knowledge and using best-in-class, customer first strategies.
• Create a clear vision for the prospect shopping journey and customer engagement journey, inclusive of mass affluent, mass market, and strategic customer segments.
• Manage the test and learn agenda to drive innovation, improve performance, and gain data and insights to optimize the marketing of loyalty and rewards
• Measure past campaign performance/core KPIs and leverage data insights and emerging customer loyalty trends to create an interconnected strategy of growing customer loyalty
• Lead and oversee the design, execution, measurement, and ongoing optimization of digital and one-to-one marketing initiatives in support of achieving volume and profitability objectives for new and existing customers.
• Manage promotional offers and incentives to encourage specific customer actions like increased spending or deepening relationships.
• Understand how the Bank’s risk appetite and risk culture should be considered in day-to-day activities and decisions.
Competencies you’ll bring:
• Demonstrated track record in designing customer-centric marketing plans with a focus on loyalty and rewards.
• A curious and analytical mindset with experience in applying data-driven marketing into highly effective decision making to drive competitive advantage.
• Passion for thinking differently and exploring new ideas to bring to life meaningful personalization in unique and disruptive ways.
• A self-starter with proven skill in leading and working across multiple and distinct functional organizations in support of specific business priorities.
• Strategic thinker with the ability to leverage large data sets to make data-driven decisions, with a focus on test-and-learn.
• Understanding of customer behavior research, metrics, and trends, to partner with Research team on customer segment studies.
• Strong written and verbal communication skills with the ability to glean insights from data and develop a story.
• 8+ years’ consumer marketing experience with direct experience in shaping loyalty and rewards programs, positioning, value propositions, and messaging.
• Champion for change and energized by a challenge.
• Advocate for and act as the voice of the customer.
Job Description
Leads the strategy and team that executes and implements integrated, multi-channel, strategic marketing plans for one or more products/initiatives/channels. Formulatesplans that acquire grow, and retain customers in support of the product life cycle and line of business goals and objectives.
Leads a team to define and drive alignment on business and marketing objectives, develop value propositions and target segments leveraging competitive intelligence and insights to drive growth strategies.Contributes thought leadership to build consensus among partners.Ensures team adapts to and optimizes for a changing business environment.
Leads team to translate desired business outcomes into marketing strategy and execute complex, integrated marketing programs/ initiatives that may include advertising, sales content and internal communications. Leads and influences complex multi-functional program teams. Ensures data collected is synthesized and leveraged effectively to provide appropriate business intelligence.
Influences the budget while ensuring all operating activities are optimized and delivered within the established budget framework. Establishes the budget and has the capability to apply policies and practices for planning and administering a budget. Manages activities including coordination with legal, compliance, finance, risk and other key partners.
Responsible for performance management, continuous coaching and development of employees to ensure that they can achieve business results and adapt to evolving business marketing strategies and financial industry changes.
PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:
Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.
PNC also has fundamental expectations of our people managers. As a manager of talent in PNC, you will be expected to:
Include Intentionally - Cultivates diverse teams and inclusive workplaces to expand thinking.
Live the Values - Role models our values with transparency and courage.
Enable Change - Takes action to drive change and innovation that will transform our business.
Achieve Results - Takes personal ownership to deliver results. Empowers and trusts others in decision making.
Develop the Best - Raises the bar with every talent decision and guides the achievement of all employees and customers.
Qualifications
Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.
Preferred Skills
Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented
Competencies
Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effectiveness Measurement, Influencing, Marketing Strategy and Positioning, Matrix Management, Problem Solving
Work Experience
Roles at this level typically require a university / college degree. Higher level education such as a Masters degree, PhD, or certifications is desirable. Industry experience is typically 8+ years. At least 5 years of prior management experience is typically required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
Education
Bachelors
Certifications
No Required Certification(s)
Licenses
No Required License(s)
Pay Transparency
Base Salary: $104,000.00 – $187,200.00
Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance.
Application Window
Generally, this opening is expected to be posted for two business days from 06/10/2025, although it may be longer with business discretion.
Benefits
PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 8 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.
To learn more about these and other programs, including benefits for full time and part-time employees, visit Your PNC Total Rewards (http://yourpnctotalrewards.com) .
Disability Accommodations Statement
If an accommodation is required to participate in the application process, please contact us via email at AccommodationRequest@pnc.com . Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses. Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.
At PNC we foster an inclusive and accessible workplace. We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.
Equal Employment Opportunity (EEO)
PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.
This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.
California Residents
Refer to the California Consumer Privacy Act Privacy Notice (https://content.pncmc.com/live/pnc/aboutus/HR/Onboarding/PNC_CCPA_Privacy_Disclosure_Employee.pdf) to gain understanding of how PNC may use or disclose your personal information in our hiring practices.