We’re transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
Overview
About the Role
We are looking for a self-starting, inspired Product Marketing Senior Manager who will be responsible for driving growth and adoption of our Retailer B2B offerings: Instacart Platform. This role will serve as the primary marketing point-of-contact, supporting the Product, Business Development, Customer Success, and Strategy teams with go-to-market plans that build fame for our offerings, build the sales pipeline, and ultimately drive adoption of our extensive enterprise product portfolio. The role will report directly to the Head of B2B Marketing and will have one direct report.
About the Team
While you’re likely familiar with Instacart’s role in consumers’ lives—providing access to the food they love so they have more time to enjoy it together — we also have a thriving B2B business that helps retailers and CPG brands reimagine the ways in which they connect with consumers. Instacart’s mission is to power every grocery transaction; and the Retailer B2B business is building the path by offering retailers industry-leading e-commerce, fulfillment, in-store, and ad tech products that allow them to grow and compete in the marketplace.
About the Job
- Develop & maintain a deep understanding of Instacart’s existing Retailer products and industry trends, to serve as the voice of our customers and report on competitive positioning and messaging gaps.
- Craft compelling positioning and messaging of our enterprise product offerings that translate into sales enablement and marketing materials.
- Own thought leadership campaigns to establish Instacart Platform as a trusted industry authority and develop insightful white papers, webinars, blogs, and more.
- Create unique go-to-market strategies that resonate with Retailer audiences and align with business objectives
- Work cross-functionally to plan and execute awareness and lead-gen campaigns across all B2B channels, including, but not limited to: events, paid media, content, sales enablement, partnerships, PR, webinars
- Ideate, manage, and optimize growth marketing programs in partnership with internal teams and external agencies.
- Serve as the key POC for everything marketing on the Retailer side of the business, working in lockstep with Business Development, Sales, and Product teams.
- Develop strong cross functional relationships with Product, Data, and customer-facing teams to gather and incorporate feedback into GTM plans.
About You
Minimum Qualifications
- 6-10 years experience in B2B Marketing at a SaaS or technology company
- Management experience
- Strong written & verbal communication with the ability to express complex topics clearly & easily
- Proven ability to develop effective messaging and thought leadership strategies.
- Experience driving full-scale, multi-channel B2B campaigns that drive both awareness and lead generation
- Ability to manage multiple projects simultaneously and prioritize responsibilities with strong project management skills
- High proficiency with Google Slides & comfort with basic analytics
- Strong business judgment and creative problem solving skills
- Comfort working both independently and collaboratively
- Ability to navigate & influence internal management-level stakeholders and cross-functional teams
- An interest in working in a fast-growing, fast-paced environment and innovating amidst ambiguity
Preferred Qualifications
- Experience marketing to various company sizes from large enterprises to small/medium sized businesses
- Experience marketing to a Retailer/Grocery audience
- Experience working for a high-growth company or start-up
- Technical proficiency
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.
Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.
For US based candidates, the base pay ranges for a successful candidate are listed below.