Company description
At Publicis Collective, we know tomorrow's challenges won't be solved by today's solutions. It's why we support our teams with the resources and tools they need to continue redefining the future of marketing. It's also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most - business outcomes.
Publicis Collective's consultative practitioners are catalysts for business growth and innovation, we're more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what's possible.
As part of the global Publicis Media network, we're backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.
How are we different? There are three core values at the center of our approach that help us stay ahead - curious, open, and driven.
Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.
Open - We value diverse perspectives and new ways of working.
Driven - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.
If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.
Let's shape the future together.
Overview
As the Senior Vice President, National Video Investment you'll bring your extensive media buying expertise to our team and play a key role in providing strategic leadership for our client. You'll be responsible for cultivating strong client relationships and providing thought leadership on audience strategies and campaign optimization. The SVP builds positive relationships and establishes clear lines of communication with agency partners.
We're seeking a candidate with marketplace credibility and the ability to confidently engage with senior marketing and media professionals. You'll forge unique, first-to-market opportunities, extend partnerships beyond traditional pricing/trading, and deliver comprehensive, channel-agnostic solutions.
Responsibilities
Cultivate and maintain senior-level relationships with media vendors and platforms to ensure trust and confidence with our buying partners
Drive upfront negotiations and steer and support client partners throughout the process
Negotiate deals that include data partnerships and customized opportunities tailored to the client's needs
Integrate diverse channels into a cohesive strategy for maximized reach and return on investment
Anticipate market shifts and proactively recommend next-generation solutions
Collaborate with internal partners to deliver data-driven, future-forward partnerships
Convey complex investment strategies to day-to-day contacts as well as executive-level decision-makers
Maintain a strong understanding of the systems used such as Mediaocean/Prisma or other digital buying tools, Ad
Servers/Verification, DSPs, Social Platforms, DMPs, and internal proprietary tools
Build and maintain strong relationships across multiple internal teams and external teamsensuring visibility, clarity, and alignment.
Accountability and ownership of campaign execution for assigned client accounts
Be responsible for the development of strategic proposals, coordinating across teams to account for all relevant inputs
Understand and effectively communicate value proposition, technology, and processes related to the growth of current and prospective agency accounts
Develop processes to ensure data integrity and implement across the agency
Determine and activate how to deliver necessary data to teams for various reporting purposes
Provide clear communication on business initiatives, ensure proper training on tools and processes, and participate in talent recruitment and development efforts
Co-manage and mentor teams with varying levels of experience, ensuring high-quality results and professional growth
Qualifications
15+ years of media buying experience in the video eco-system (linear TV, FEP, VOD, OTT, Mobile, Connected TV, Addressable)
Experience leading strategic oversight and execution of multi-brand video investment initiatives for a portfolio client, ensuring cohesive activation and alignment with overarching brand and media objectives.
8+ years of experience leading teams and direct reports
Excellent leadership skills with ability to lead team to deliver high-quality results
Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
Excellent communication, presentation, organizational, interpersonal and analytical skills
Strong communication, analytical, problem-solving, and critical thinking skills
Technical proficiency, particularly with the following tools: MediaOcean, MBOX, Nielsen Net Rating, comScore,
AdRelevance, eMarketer, Forrester, etc.
Technical proficiency in Microsoft Office Suite (Excel, Word, PowerPoint)
Ability to work successfully with teams, handle multiple projects, and meet tight deadlines
Additional information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .
Compensation Range: $176,700 - $288,765 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 07/08/2025.
All your information will be kept confidential according to EEO guidelines.
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