Wilson Sonsini is the premier legal advisor to technology, life sciences, and other growth enterprises worldwide. We represent companies at every stage of development, from entrepreneurial start-ups to multibillion-dollar global corporations, as well as the venture firms, private equity firms, and investment banks that finance and advise them. The firm has approximately 1,100 attorneys in 17 offices: 13 in the U.S., two in China, and two in Europe. Our broad spectrum of practices and entrepreneurial spirit allow our staff exceptional opportunities for professional achievement and career growth.
We are seeking a dynamic and strategic Social Media Specialist to elevate the firm’s digital presence and support its broader marketing and communications goals. This role is ideal for a creative thinker with a passion for storytelling, an eye for engaging content, and a deep understanding of how to build and sustain a powerful brand across platforms such as LinkedIn, Instagram, X (formerly Twitter), and beyond. As a Social Media Specialist, you will work closely with the Social Media Manager in the day-to-day management of the firm’s social media program, help develop and implement strategies that enhance the firm’s reputation and visibility, and collaborate across departments to promote key initiatives, thought leadership, and firm culture. The ideal candidate will bring strong writing and content creation skills, a keen attention to detail, and the ability to thrive in a fast-paced, high-volume environment. This position also offers the opportunity to contribute to internal communications, assist with select website content management, and support additional marketing efforts as needed.
Specific Responsibilities Include (but are not limited to):
Content Creation, Publishing, and Community Engagement
- Draft, edit, and publish engaging, brand-aligned content across LinkedIn, Instagram, Facebook, and X (formerly Twitter). Create high-quality visual and multimedia assets, including videos and graphics, using tools like Canva, Adobe Creative Suite, and others as needed.
- Monitor social channels for comments, messages, and mentions and respond thoughtfully to encourage audience engagement.
- Support audience growth by fostering authentic interactions, building online relationships, and maintaining a consistent voice across platforms.
Campaign Execution and Management
- Support the implementation of platform-specific (i.e., tailored to LinkedIn, Instagram, Facebook, and X) social media campaigns that align with the firm’s strategic goals; this includes generating ideas, creating and publishing content, and tracking and analyzing key performance metrics.
- Manage an editorial calendar to schedule and track content performance.
On-Site Event Coverage
- Provide on-the-ground support at firm events, including capturing photos, short videos, and drafting real-time or post-event social media content as needed.
- Coordinate with the Social Media Manager and event organizers to ensure brand-aligned coverage and timely postings during key firm initiatives.
Analytics and Reporting
- Track, analyze, and report on performance metrics to inform content adjustments and campaign strategy.
- Report on KPIs such as impressions, engagement rates, and follower growth and identify opportunities for improvement in future social media strategies and initiatives.
Training and Employee Advocacy
- Help develop and deliver social media training for attorneys and staff, including one-on-one and group sessions, both virtually and in-person as needed.
- Support the firm’s employee advocacy program, including Clearview Social onboarding and content guidance.
Brand and Content Integrity
- Ensure all content follows the firm’s brand guidelines, tone, and style standards.
- Maintain and organize digital asset libraries, including graphics, video clips, and brand templates.
Collaboration and Campaign Support
- Coordinate with Marketing Communications, Business Development, Alumni, and Recruiting teams on cross-functional campaigns.
- Provide support for firm-wide initiatives including promoting and capturing recruiting, alumni outreach, programming, and cultural moments.
- Act as a resource for firm-wide projects requiring a social media presence.
- Act as a liaison with external vendors as needed.
- Review and update social media policies and training documentation alongside the Social Media Manager.
Trend Monitoring and Innovation
- Stay current on social media trends, tools, and best practices relevant to professional services and the legal industry.
- Share insights and suggest innovative approaches to increase visibility and engagement.
Required Education and Work Experience
- Bachelor’s degree in Communications, Marketing, Journalism, or a related field, or equivalent relevant work experience.
- 3 years of hands-on experience supporting social media efforts in a professional services, corporate, or agency setting.
- Experience creating and managing content across LinkedIn, Instagram, Facebook, and X (formerly Twitter); law firm or B2B experience is a plus.
- Familiarity with Salesforce or similar CRM platforms; experience using Salesforce to support marketing, communications, or contact management is a plus.
- Proficiency using social media scheduling and analytics tools.
- Demonstrated experience assisting with content creation, event promotion, and brand-aligned messaging.
Position Competencies and Skills
- Solid understanding of social media platforms and their respective best practices, especially LinkedIn, Instagram, Facebook, and X.
- Awareness of social media trends, tools, and platform updates to help inform strategy and execution.
- Proven proficiency using design tools such as Canva, Adobe Creative Suite, or equivalent, and ability to create designs following branded style guidelines.
- Basic photo and video editing skills for short-form content (event clips, reels, branded graphics).
- Experience drafting short-form content, headlines, and captions that align with a brand’s voice and style guidelines.
- Strong writing and editing skills, with a keen attention to detail and the ability to maintain brand tone and style across platforms.
- Competency in Microsoft Office (Word, Excel, Outlook, PowerPoint) and familiarity with collaboration tools like SharePoint, MS Teams, and Google Docs.
- Basic understanding of employee advocacy platforms (e.g., Clearview Social) is preferred.
- Familiarity with Salesforce or similar CRM platforms; experience using Salesforce to support marketing, communications, or contact management is a plus.
- Organized and detail-oriented, with the ability to manage multiple priorities, meet deadlines, and maintain high-quality output.
- Ability to effectively communicate and work closely with cross-functional teams including attorneys, Marketing Communications, Business Development, Recruiting, and others.
- Applicants must be willing and able to occasionally travel to events during or outside of regular work hours for live coverage or content capture. San Francisco Bay Area and nationwide U.S.-based events, as needed.
- Demonstrates sound judgment and the ability to handle confidential matters with discretion and integrity.
- Ability to work both independently and as part of a collaborative team in a fast-paced environment while maintaining professionalism in all communications and representations of the firm.
Application Process:
Interested candidates are invited to submit their résumé, a cover letter detailing their relevant experience, and examples of previous social media campaigns or video content they have developed.
Wilson Sonsini is the premier legal advisor to technology, life sciences, and other growth enterprises worldwide. We represent companies at every stage of development, from entrepreneurial start-ups to multibillion-dollar global corporations, as well as the venture firms, private equity firms, and investment banks that finance and advise them. The firm has approximately 1,100 attorneys in 17 offices: 13 in the U.S., two in China, and two in Europe. Our broad spectrum of practices and entrepreneurial spirit allow our staff exceptional opportunities for professional achievement and career growth.
We are seeking a dynamic and strategic Social Media Specialist to elevate the firm’s digital presence and support its broader marketing and communications goals. This role is ideal for a creative thinker with a passion for storytelling, an eye for engaging content, and a deep understanding of how to build and sustain a powerful brand across platforms such as LinkedIn, Instagram, X (formerly Twitter), and beyond. As a Social Media Specialist, you will work closely with the Social Media Manager in the day-to-day management of the firm’s social media program, help develop and implement strategies that enhance the firm’s reputation and visibility, and collaborate across departments to promote key initiatives, thought leadership, and firm culture. The ideal candidate will bring strong writing and content creation skills, a keen attention to detail, and the ability to thrive in a fast-paced, high-volume environment. This position also offers the opportunity to contribute to internal communications, assist with select website content management, and support additional marketing efforts as needed.
Specific Responsibilities Include (but are not limited to):
Content Creation, Publishing, and Community Engagement
- Draft, edit, and publish engaging, brand-aligned content across LinkedIn, Instagram, Facebook, and X (formerly Twitter). Create high-quality visual and multimedia assets, including videos and graphics, using tools like Canva, Adobe Creative Suite, and others as needed.
- Monitor social channels for comments, messages, and mentions and respond thoughtfully to encourage audience engagement.
- Support audience growth by fostering authentic interactions, building online relationships, and maintaining a consistent voice across platforms.
Campaign Execution and Management
- Support the implementation of platform-specific (i.e., tailored to LinkedIn, Instagram, Facebook, and X) social media campaigns that align with the firm’s strategic goals; this includes generating ideas, creating and publishing content, and tracking and analyzing key performance metrics.
- Manage an editorial calendar to schedule and track content performance.
On-Site Event Coverage
- Provide on-the-ground support at firm events, including capturing photos, short videos, and drafting real-time or post-event social media content as needed.
- Coordinate with the Social Media Manager and event organizers to ensure brand-aligned coverage and timely postings during key firm initiatives.
Analytics and Reporting
- Track, analyze, and report on performance metrics to inform content adjustments and campaign strategy.
- Report on KPIs such as impressions, engagement rates, and follower growth and identify opportunities for improvement in future social media strategies and initiatives.
Training and Employee Advocacy
- Help develop and deliver social media training for attorneys and staff, including one-on-one and group sessions, both virtually and in-person as needed.
- Support the firm’s employee advocacy program, including Clearview Social onboarding and content guidance.
Brand and Content Integrity
- Ensure all content follows the firm’s brand guidelines, tone, and style standards.
- Maintain and organize digital asset libraries, including graphics, video clips, and brand templates.
Collaboration and Campaign Support
- Coordinate with Marketing Communications, Business Development, Alumni, and Recruiting teams on cross-functional campaigns.
- Provide support for firm-wide initiatives including promoting and capturing recruiting, alumni outreach, programming, and cultural moments.
- Act as a resource for firm-wide projects requiring a social media presence.
- Act as a liaison with external vendors as needed.
- Review and update social media policies and training documentation alongside the Social Media Manager.
Trend Monitoring and Innovation
- Stay current on social media trends, tools, and best practices relevant to professional services and the legal industry.
- Share insights and suggest innovative approaches to increase visibility and engagement.
Required Education and Work Experience
- Bachelor’s degree in Communications, Marketing, Journalism, or a related field, or equivalent relevant work experience.
- 3 years of hands-on experience supporting social media efforts in a professional services, corporate, or agency setting.
- Experience creating and managing content across LinkedIn, Instagram, Facebook, and X (formerly Twitter); law firm or B2B experience is a plus.
- Familiarity with Salesforce or similar CRM platforms; experience using Salesforce to support marketing, communications, or contact management is a plus.
- Proficiency using social media scheduling and analytics tools.
- Demonstrated experience assisting with content creation, event promotion, and brand-aligned messaging.
Position Competencies and Skills
- Solid understanding of social media platforms and their respective best practices, especially LinkedIn, Instagram, Facebook, and X.
- Awareness of social media trends, tools, and platform updates to help inform strategy and execution.
- Proven proficiency using design tools such as Canva, Adobe Creative Suite, or equivalent, and ability to create designs following branded style guidelines.
- Basic photo and video editing skills for short-form content (event clips, reels, branded graphics).
- Experience drafting short-form content, headlines, and captions that align with a brand’s voice and style guidelines.
- Strong writing and editing skills, with a keen attention to detail and the ability to maintain brand tone and style across platforms.
- Competency in Microsoft Office (Word, Excel, Outlook, PowerPoint) and familiarity with collaboration tools like SharePoint, MS Teams, and Google Docs.
- Basic understanding of employee advocacy platforms (e.g., Clearview Social) is preferred.
- Familiarity with Salesforce or similar CRM platforms; experience using Salesforce to support marketing, communications, or contact management is a plus.
- Organized and detail-oriented, with the ability to manage multiple priorities, meet deadlines, and maintain high-quality output.
- Ability to effectively communicate and work closely with cross-functional teams including attorneys, Marketing Communications, Business Development, Recruiting, and others.
- Applicants must be willing and able to occasionally travel to events during or outside of regular work hours for live coverage or content capture. San Francisco Bay Area and nationwide U.S.-based events, as needed.
- Demonstrates sound judgment and the ability to handle confidential matters with discretion and integrity.
- Ability to work both independently and as part of a collaborative team in a fast-paced environment while maintaining professionalism in all communications and representations of the firm.
Application Process:
Interested candidates are invited to submit their résumé, a cover letter detailing their relevant experience, and examples of previous social media campaigns or video content they have developed.
The compensation for this position may include a discretionary year-end merit bonus based on performance. We offer a highly competitive salary and benefits package.
Benefits information can be found here . Equal Opportunity Employer (EOE).
For more information about careers at Wilson Sonsini, visit:
Wilson Sonsini is the premier legal advisor to technology, life sciences, and growth enterprises worldwide, as well as the venture firms, private equity firms, and investment banks that finance them. We represent more than 300 public enterprises and 3,000 private companies in a wide range of today’s cutting-edge industries, from AI and fintech to life sciences and mobility .
For more than 60 years, our attorneys and professional staff have created a unique working environment. With deep roots in the fast-paced and innovative world of Silicon Valley, the firm fosters an entrepreneurial spirit and team-oriented approach for all employees, providing professional and personal development opportunities and encouraging all departments to promote a stable and optimal work/life balance.
Wilson Sonsini is committed to creating a diverse and inclusive workforce globally. We have built a culture in which employees of all backgrounds, viewpoints, and experiences are encouraged and empowered to achieve their maximum potential. Our firm is consistently recognized among the top law firms in annual diversity rankings. For example, W ilson Sonsini ranked No. 2 among firms with more than 600 attorneys in Law360’s 2023 Diversity Snapshot. Additionally, in 2024, for the sixth consecutive year, Wilson Sonsini achieved Mansfield Plus Certification, and in 2023, for the fourth consecutive year, the firm achieved a top score of 100 on the Human Rights Campaign Foundation’s Corporate Equality Index.
We are also dedicated to enhancing the communities in which we live and work by providing legal services, financial support, and volunteer services to worthy agencies and individuals in need. In 2023, Wilson Sonsini attorneys and staff provided more than 95,000 pro bono hours. and participated in more than 140 community service projects. The Wilson Sonsini Foundation contributed nearly $2 million to almost 120 law-related organizations and nearly 160 community organizations in 2023.
Wilson Sonsini has 17 offices in 17 technology and business hubs worldwide.