Overview
Your Future. Secured. ISC2 is a force for good. As the world's leading nonprofit member organization for cybersecurity professionals, our core values - Integrity, Advocacy, Commitment, Diversity, Equity & Inclusion and Excellence - drive everything we do in support of our vision of a safe and secure cyber world. Our globally recognized, award- winning portfolio of certifications provide an independent and globally recognized endorsement of cybersecurity knowledge, skills, and experience for all career levels. Our charitable arm, the Center for Cyber Safety and Education, enables ISC2 and our members to serve the public by educating the most vulnerable about cyber risks and empowering access to enter and thrive in the cyber profession. Learn more at ISC2 online and connect with us on Twitter, Facebook, and LinkedIn. When you join ISC2, you'll demonstrate your commitment to an inclusive and equitable environment. Your support of the unique perspectives and experiences shared by our global cybersecurity workforce and profession will be recognized. We invite you to take an active role in helping us create a true sense of belonging across our organization - an environment of authenticity, trust, empowerment, and connectedness that empowers all our successes.
Position Summary
The Marketing Specialist, Events is passionate about working with our events marketing team to create and execute integrated marketing campaignsdrive attendance, engagement and brand awareness for our ISC2 events portfolio. The ideal candidate will be a results-orientated, driven and collaborative team player who takes ownership of assigned events and works constructively with internal/external teams and partners.
Responsibilities
Driven and collaborative team player who takes ownership of assigned events, constructively working with other departments, teams, and partners to proactively moves projects forward and seek resolutions to obstacles as they arise
Lead the execution of multiple event marketing campaigns, often concurrent, from start to finish, managing and meeting deadlines. Includesemail, digital, social media, content, website, paid media and partner channels
Collaborate with creative, content, communications, internal event hosts and sales teams to ensure alignment of messaging and goals
Write or oversee marketing copy for landing pages, emails, paid ads, social media, newsletters and sponsor/speaker toolkits
Coordinate marketing efforts for speaker and sponsor promotion, including co-branded assets and out-reach
Oversee event website content updates, ensuring accuracy
Support audience segmentation and targeting strategies for new and returning attendees
Provide marketing support for on-site and virtual activations, including signage, programming and engagement
Responsible for tracking effectiveness of campaigns/projects weekly; Develop actionable, data-driven insights to inform team to enhance and create effective marketing strategies. Uses A/B testing when appropriate
Develop recap documents highlighting key insights and ROI, recommendations for future optimization and ensure distribution within 8 weeks post event
Pull weekly registration reports for all live events and update the respective Salesforce Campaign.
Upload all final ISC2 event attendees and booth leads into Salesforce within 3 days of event completion.
Ensure all final promotional emails, materials and documents for each campaign is accurately saved on SharePoint.
Conduct market, audience and competitive insights to identify new opportunities to help drive registration for our ISC2 events program.
Stays informed on developments in the marketing discipline and within our sphere of influence: new techniques, ideas, channels, strategies, etc.
Behavioral Competencies
Demonstrates commitment to valuing diversity and contributing to an inclusive working and learning environment.
Must exhibit strong interpersonal skills and professional demeanor to maintain business relationships with internal and external staff, members, partners, clients and teams.
Exceptional communication (verbal and written) and presentation skills; confidently articulate information in a professional manner to individuals at all levels, and with both internal and external partners
Ability to prioritize multiple projects in a deadline-driven environment
Critical eye for compelling event marketing copy and design
Highly motivated individual with a can-do experience; resourceful and proactive
Qualifications
Excellent PC skills including MS Office products (Word, Excel, Power Point, Outlook), internet and web applications/navigation
Demonstrated ability to execute integrated marketing campaigns across digital, email, social, content and paid media
Salesforce CRM and Marketing Cloud, Canva and Monday.com application knowledge a plus
CVENT experience preferred
Education and Work Experience
Bachelor's degree in marketing, Communications, or related field preferred
3 years' experience planning, strategizing and managing integrated event marketing campaigns for digital, email, content, paid media and social (LinkedIn, X, AdWords, etc.)
IT, cybersecurity or association membership experience preferred
Physical and Mental Demands
Worknormal business hours and extended hours when necessary
Remain in a stationary position, often standing or sitting for prolonged periods
Regular use of remote office equipment such as a computer/laptop and monitor computer screens
May occasionally, approximately 10% of the time, transport and/or lift up to 30 lbs. of equipment or packages, which may also involve squatting, bending, or kneeling
Job Locations US-Remote
Posted Date 2 days ago (6/10/2025 8:43 AM)
Job ID 2025-2117
# of Openings _1_
Category Other