Foods you love. Brands you trust. And a career that empowers you to grow.
At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives.
Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive.
This position is not eligible for Visa Sponsorship.
POSITION SUMMARY:
The Community Specialist is responsible for managing the internal and external community comms channels for Essentia across organic social media (TikTok, Instagram, Facebook, X), Facebook Workplace, Nestle campuses, Essentia Nation Rewards and more. This is an exciting opportunity to join an expanding team and organization that creates holistic, consumer-obsessed experiences to drive relevancy and generate demand. We’re looking for a motivated self-starter who’s passionate about connecting with consumers in relevant ways.
PRIMARY RESPONSIBILITIES:
Social Listening
- Conduct real-time social listening across platforms natively and utilize social listening tools to identify insights and act on opportunities in real-time.
- Identify key consumers to strategically execute surprise and delight opportunities to build relationships on social media.
- Collaborate cross-functionally to execute Essentia’s organic channel and content strategy that ladder back to business goals and needs, including but not limited to an audit, measurement plan, and more.
Execution and Engagement
- Monitor and moderate all social mentions of brands across social channels to identify engagement opportunities and bring relevant insights to our brands and cross functional teams.
- Engage real-time with consumers who interact with brand social channels in positive conversations, relevant trends and cultural conversations.
- Maintain organic and paid social media calendars including but not limited to copywriting, planning, scheduling, and publishing.
- Bring a spirit of constant ideation by planning, briefing content needs and executing posts, activations, etc. as needed.
- Identify influencers who organically engage with the brand that would be a good fit for brand programs and partnerships.
- Optimize existing agency created assets, UGC when available to maintain active real-time presence on social channels. Secures approval and record keeping.
- Attend in-person events and activations to provide coverage and capture content for brand’s social media, as needed.
Integrated Marketing and Cross Functional Collaboration
- Bring forward community focused activation ideas, and collaborate with cross-functionals to develop, execute and partner with key stakeholders in social strategy, social intelligence, influencer/creator, experiential, PR, and agencies to brief for and plan for organic content needs and amplify activations.
- Coordinate Influencer Marketing campaigns in collaboration with influencer marketing team.
- Own partnership with Consumer Engagement Services (customer care) team for each brand to ensure product questions and complaints are being addressed in voice and on time as well as collaborate on crisis management.
- Collaborate with stakeholders on legal process for social sweepstakes/contests in collaboration with the brand team.
Internal Communications & Campus Coordination
- Ensure relevant marketing activations are updated on Facebook Workplace for internal employee awareness.
- Update campus screens with relevant marketing or product information as needed.
- Keep all imagery and prizes for Essentia Nation Rewards up to date, ensuring they are appealing and relevant to our audience.
- Coordinate shipments of merchandise and water efficiently to support loyalty promotions and member engagement.
- Serve as the primary point of contact for promotions and activations, ensuring timely creation and deployment of promotional materials, including organic social content, paid social ads, and email campaigns.
- Monitor key performance indicators (KPIs) related to loyalty program engagement, such as member registrations, redemption rates, and active participation metrics.
- Analyze and report on loyalty program KPIs to identify trends and opportunities for improvement, delivering insights and recommendations to enhance program effectiveness.
- Collaborate with cross-functional teams to ensure cohesive communication and alignment of loyalty initiatives with overall brand strategies.
Reporting
- Deliver quarterly reports and present to key stakeholders: informing brand of overall social engagement highlights and measuring performance based on key KPIs to generate key insights and content recommendations.
- All other duties as assigned as per brand and team needs.
REQUIRED EDUCATION AND EXPERIENCE:
- In-depth understanding of social media landscape.
- In-depth understanding on speaking to and activating communities.
- Fluent in what the modern consumer wants and needs.
- Minimum of 2-3 years experience in social media management representing a brand or organization.
- Exceptional understanding of the social media landscape, social trends, competitive landscape, best practices, and social analytics tools and metrics.
- Exceptional communication (written and oral) skills.
- Experience successfully managing multiple projects simultaneously, collaborating and working successfully with multiple stakeholders and teams.
- Level of proficiency with the following tools: Canva Pro design, Instagram Reels video editing, TikTok video editing.
PREFERRED EXPERIENCE:
- Experience with social listening tools like Talkwalker or other relevant tools.
- Experience using Sprinklr social listening and publishing and other tools.
- Experience with CPG brands, including work with large brands and partner agencies.
It is our business imperative to remain a very inclusive workplace.
To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.
The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467.