Senior Manager, Digital Marketing - Wayfair Professional
Wayfair Professional, the B2B arm of Wayfair.com, is looking for a strategic and innovative Senior Manager to serve as our Head of Digital Marketing. This individual will own the strategy, execution, and optimization of all paid digital marketing channels across the Wayfair Professional customer lifecycle, with a focus on delivering seamless and interconnected customer experiences that drive both acquisition and retention.
In this high-impact role, you will manage $40M+ in annual ad spend, mentor and develop a team of four digital marketing analysts and collaborate cross-functionally with our Account Based Marketing, Sales, Customer Communications, Creative, Internal Prospecting and Brand teams. Your work will play a pivotal role in bringing our Account Based Marketing (ABM) efforts to life and driving meaningful business outcomes through data-driven and customer-first marketing strategies through an intense focus on lead generation and opportunity pipeline progression.
What You'll Do
Own end-to-end strategy, planning, and execution of all paid digital marketing initiatives for Wayfair Professional, including:
Paid Search (PLA, SEM, ToF Search, Paid Brand)
Display Advertising
Paid Social
Emerging platforms such as LinkedIn, Pinterest, and other ABM-relevant channels
Lead and mentor a team of four analysts, fostering a high-performance, test-and-learn culture rooted in data, experimentation, and iteration
Leverage analytics to track campaign performance, identify trends and opportunities, and optimize for business impact both through the efforts of your team and through individual analysis and contributions as required to maximize business performance.
Partner closely with our Account Based Marketing team and Sales to align digital marketing strategies with customer segmentation and ABM goals
Collaborate with the Creative, Customer Communications, and Brand teams to deliver cohesive messaging across touchpoints, ensuring an integrated experience from first impression through long-term retention
Manage budgets, forecast performance, and allocate spend across channels to maximize ROI
Stay ahead of industry trends and evaluate emerging channels and technologies to drive innovation within the B2B marketing space
What You'll Need
5+ years of experience in digital marketing, with demonstrated expertise across paid channels; B2B marketing experience is preferred.
Exceptional problem-solving skills, analytical rigor, partnered with insatiable curiosity and obsession over the details will make you successful in this role
Passion for the customer and a drive to build best-in-class experiences across the buyer journey
Proven success in managing and scaling high-performing marketing teams
Strong understanding of performance marketing metrics, customer segmentation, and lifecycle marketing
Experience working cross-functionally with Sales, Creative, and Brand organizations, ideally in a fast-paced or high-growth environment
Experience with marketing platforms including Google Ads, Meta Ads, LinkedIn Ads, DSPs, and analytics tools
Familiarity with Account Based Marketing approaches and associated tools is a strong plus
Strong communication skills and ability to influence stakeholders at all levels of the organization
This is a hybrid position located in our Boston HQ. M-Th are in office, Fridays are remote.
About Wayfair Inc.
Wayfair is one of the world's largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we're reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you're looking for rapid growth, constant learning, and dynamic challenges, then you'll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We're a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair - and world - for all. Every voice, every perspective matters. That's why we're proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.
Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at dataprotectionofficer@wayfair.com.