Your role at Dynatrace
We're seeking a highly skilled and data-driven Senior Manager of Marketing Analytics to lead the charge in transforming data into actionable insights for our marketing efforts. This strategic and hands-on role is ideal for an analytical leader with a proven ability to foster cross-functional relationships and translate data into meaningful actions.
The Senior Manager will spearhead the development of robust analytics frameworks, create user-friendly dashboards and reporting tools, and build strong partnerships with marketing leaders to drive informed decisions. If you're passionate about blending your expertise in data analytics with strategic collaboration, this opportunity is for you.
Key Responsibilities
· Collaborate cross-functionally with marketing, marketing analytics, sales analytics, and other stakeholders to establish and align on key performance indicators (KPIs).
· Manage and mentor a team of marketing analysts, fostering a culture of curiosity and continual learning.
· Develop user-friendly dashboards that simplify access to critical marketing analytics and reporting packs that blend data with storytelling to highlight areas of success and improvement opportunities.
· Act as a champion for data-driven decision-making, enabling teams to effectively leverage data and fostering a culture of standardized data usage throughout the organization.
· Partner with Sales Analytics on reporting alignment and ensure consistency in how data is interpreted and utilized across departments.
· Analyze, refine, and communicate insights across campaigns, content performance, lead generation, digital channels, and overall marketing ROI.
· Provide expert guidance on the best marketing practices by utilizing attribution models and influencing marketing strategies.
· Monitor and evaluate the performance of marketing efforts and recommend ways to optimize current strategies for increased impact.
What will help you succeed
Minimum Requirements
· 8+ years of experience in marketing analytics, data science, or a similar field, with at least 3 years in a leadership role.
Preferred Requirements
· Strong knowledge of marketing attribution models
· Strong skills in data visualization tools (e.g., Tableau, Power BI), SQL and digital analytics tools like Google Analytics.
· Advanced understanding of tools such as Salesforce, Marketo and 6sense.
· Demonstrated ability to distill complex data into clear insights and easy-to-understand dashboards.
· Experience in enabling business teams through standardized data practices and tools.
· Proven track record of leading and developing high-performing analytics teams.
· Exceptional communication skills with a track record of advocating for data and its role in decision-making.
· Bachelor's degree in Marketing, Analytics, Statistics, Business, or a relevant field. A master's degree is a plus.
Why you will love being a Dynatracer
A one-product software company creating real value for the largest enterprises and millions of end customers globally, striving for a world where software works perfectly.
Working with the latest technologies and at the forefront of innovation in tech on scale; but also, in other areas like marketing, design, or research.
A team that thinks outside the box, welcomes unconventional ideas, and pushes boundaries.
An environment that fosters innovation, enables creative collaboration, and allows you to grow.
A globally unique and tailor-made career development program recognizing your potential, promoting your strengths, and supporting you in achieving your career goals.
A truly international mindset with Dynatracers from different countries & cultures all over the world, and English as the corporate language that connects us all
A culture that is being shaped by the diverse personalities, expertise, and backgrounds of our global team.
Dynatrace is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities, age, sexual orientation, creed, disability status, veteran status, pregnancy, genetic status, or any other characteristic protected by law.