Public Consulting Group LLC (PCG) is a leading public sector solutions implementation and operations improvement firm that partners with health, education, and human services agencies to improve lives. Founded in 1986, PCG employs approximately 2,000 professionals throughout the U.S.-all committed to delivering solutions that change lives for the better. The firm is a member of a family of companies with experience in all 50 states, and clients in three Canadian provinces and Europe. PCG offers clients a multidisciplinary approach to meet challenges, pursue opportunities, and serve constituents across the public sector. To learn more, visit www.publicconsultinggroup.com .
The Senior Marketing Automation Specialist is responsible for designing, implementing, and managing automated marketing campaigns using Dynamics 365 to streamline marketing processes, nurture leads through the sales funnel, and optimize customer engagement by leveraging data-driven insights, primarily focusing on email marketing, social media, and website interactions, with the goal of increasing operational efficiency and driving revenue growth.
Key responsibilities:
Campaign creation and execution: Develop and execute automated marketing campaigns across various channels using marketing automation tools included in the Dynamics 365 Platform.
Strategy development - Involved in strategy development, optimization planning, segmentation strategies, lead scoring models, and reporting frameworks.
Journey Creation - Builds complex, multi-step automation journeys.
Workflow automation: Design and implement complex marketing automation workflows, including lead scoring, trigger-based emails, and dynamic content to improve customer experience.
A/B testing and optimization: Conduct A/B testing different elements of marketing campaigns to identify the most effective messaging and design.
Segment and List Management: Coordinate the creation and management of marketing segments and lists to target specific customer groups that support the company's marketing goals. Content creation:
Coordinate Content Creation: Work with our in-house creative team to develop engaging and relevant marketing content, including email templates, and landing pages.
Data analysis and reporting: Monitor campaign performance metrics, analyze data to identify trends and insights, and provide actionable recommendations to optimize future campaigns.
CRM integration: Ensure seamless integration between the marketing automation platform and Dynamics 365 CRM system to facilitate data synchronization and streamline lead management.
Required skills:
4 -7 Years Experience with Dynamics 365 Marketing: Proven experience in using Dynamics 365 Marketing (or similar marketing automation platforms).
Email marketing best practices: Deep understanding of email marketing strategies, including subject line optimization, email design, and deliverability
CRM knowledge: Familiarity with CRM systems and their integration with marketing automation platforms
HTML/CSS proficiency: Basic understanding of HTML and CSS for email design and landing page development
Data analysis and interpretation: Strong ability to analyze marketing data, extract insights, and make data-driven decisions
Strong communication skills: Ability to collaborate effectively with cross-functional teams, including sales, design, and content teams
Analytical thinking: Ability to identify patterns, analyze data, and develop effective marketing strategies
Education:
Bachelor's degree in marketing, Computer Science, Information Technology, or a related field.
Additional Job Description
This position is a remote, work from home position. PCG is a remote-friendly organization and is committed to creating a culture where remote work remains a vital part of the company's success. To be successful in a remote work role at PCG, you must:
be available during your set working hours.
have a safe, private, and distraction-free environment in which to complete your work, and
be able to give your full attention to the completion of your PCG job duties.
Some travel to the office or elsewhere may be required for team meetings, client meetings, etc.
We are accepting applications on an ongoing basis until filled.
Compensation for roles at Public Consulting Group varies depending on a wide array of factors including, but not limited to, the specific office location, role, skill set, and level of experience.?As required by applicable law, PCG provides the following reasonable range of compensation for this role: $100,000 - 118,000. In addition, PCG provides a range of benefits for this role.
Compensation:
Compensation for roles at Public Consulting Group varies depending on a wide array of factors including, but not limited to, the specific office location, role, skill set, and level of experience. As required by applicable law, PCG provides the following reasonable range of compensation for this role below. In addition, PCG provides a range of benefits for this role, including medical and dental care benefits, 401k, PTO, parental leave, bereavement leave.
EEO Statement:
Public Consulting Group is an Equal Opportunity Employer dedicated to celebrating diversity and intentionally creating a culture of inclusion. We believe that we work best when our employees feel empowered and accepted, and that starts by honoring each of our unique life experiences. At PCG, all aspects of employment regarding recruitment, hiring, training, promotion, compensation, benefits, transfers, layoffs, return from layoff, company-sponsored training, education, and social and recreational programs are based on merit, business needs, job requirements, and individual qualifications. We do not discriminate on the basis of race, color, religion or belief, national, social, or ethnic origin, sex, gender identity and/or expression, age, physical, mental, or sensory disability, sexual orientation, marital, civil union, or domestic partnership status, past or present military service, citizenship status, family medical history or genetic information, family or parental status, or any other status protected under federal, state, or local law. PCG will not tolerate discrimination or harassment based on any of these characteristics. PCG believes in health, equality, and prosperity for everyone so we can succeed in changing the ways the public sector, including health, education, technology and human services industries, work.
Public Consulting Group is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, protected veteran status, or status as a qualified individual with a disability. VEVRAA Federal Contractor.