What Product or Services Marketing Contributes to Cardinal Health
Product or Services Marketing is responsible for defining the product strategy, overseeing the market strategy and life cycle management. This includes identifying customer needs, conducting market research, shaping the product or service offering, setting pricing and positioning, and driving promotion and branding initiatives.
Key Responsibilities and Competencies
Translates market and customer insights into clear goals, strategies, and tactics that drive sales and profitability. Secures cross-functional alignment from key stakeholders.
Stays current on market trends and assesses product/service lifecycle implications to recommend strategies that ensure competitiveness and long-term success.
Utilizes primary (e.g., Voice of Customer) and secondary research to identify market opportunities and develop data-driven solutions that address unmet customer needs.
Demonstrates foundational knowledge of marketing strategy, including channel selection, business planning, and competitive positioning.
Applies strong financial acumen and decision-making skills, particularly in pricing strategies, deal structures, and financial impact assessments.
Collaborates effectively across multiple functions, including IT, communications, operations, and sales.
Responsibilities
Manage regional revenue and profitability for assigned product lines or product portfolios.
Develop and execute channel-specific marketing objectives, strategies, and tactics in coordination with Marketing Communications as part of an integrated promotional plan.
Support Channel Marketing leadership in executing initiatives to grow Cardinal Health branded product penetration across global regions.
Serve as the product expert, collaborating with clinical and sales teams to communicate value, articulate features and benefits, and support pricing decisions aligned with established strategies.
Partner with Enterprise Contracting, Sales, and Product Management to develop strategies for GPO/RPC contract pursuit and maximize contract value.
Gather and analyze competitive intelligence, including product offerings, pricing strategies, customer pain points, and evolving clinical practices through field engagement.
Recommend new product introductions, line extensions, or rationalization strategies based on regional growth objectives and channel dynamics.
Develop communication strategies to share field insights with relevant internal stakeholders.
Lead in-channel launch planning and execution, including promotional campaigns and growth initiatives for newly launched products.
Create sales enablement tools and train field representatives to effectively position and sell the product portfolio.
Monitor market trends impacting sales, distribution, and the profitability of Cardinal Health products.
Support the development and validation of stakeholder analyses, competitive assessments, positioning frameworks, and messaging platforms.
Influence and collaborate cross-functionally with stakeholders across product management, sales, DMG, customer service, strategic pricing, enterprise marketing, finance, quality, regulatory, legal, inventory, and regional/channel teams.
Qualifications
Bachelor's degree in a related field or equivalent work experience preferred.
8+ years of relevant experience preferred.
What is Expected of You and Others at This Level
Applies advanced knowledge and technical capabilities to manage a wide variety of complex projects.
Contributes to the development of policies, procedures, and best practices to meet organizational goals.
Recommends innovative practices, metrics, or models to improve performance.
Leads or significantly contributes to large-scope, high-impact projects.
Delivers precedent-setting solutions that influence future direction.
Independently determines the most effective methods to complete new and complex projects.
Receives strategic guidance on high-level objectives but operates autonomously.
Acts as a mentor and resource to less experienced colleagues.
Anticipated salary range: $103,500 - $147,900
** The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity.
Bonus eligible: Yes
Benefits: Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
Medical, dental and vision coverage
Paid time off plan
Health savings account (HSA)
401k savings plan
Access to wages before pay day with myFlexPay
Flexible spending accounts (FSAs)
Short- and long-term disability coverage
Work-Life resources
Paid parental leave
Healthy lifestyle programs
Application window anticipated to close: 06/27/2025 *if interested in opportunity, please submit application as soon as possible.
Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.
Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.
To read and review this privacy notice click here (https://www.cardinalhealth.com/content/dam/corp/email/documents/corp/cardinal-health-online-application-privacy-policy.pdf)