THE OPPORTUNITY
The Imperva marketing organization is looking for a true PRODUCT MARKETING Manager to join the Product Marketing team. This key member of the team will understand and represent the customer, and define the corresponding end-to-end go-to-market strategy for Imperva application security – SecureSphere and Incapsula products. Working alongside product management, sales, and business development teams, you will apply your domain and functional expertise to execute the end-to-end marketing plan that effectively communicates this value to customers.
RESPONSIBILITIES
- Work hand-in-hand with product management to introduce new products and services.
- Own creation and execution of the end-to-end marketing plan.
- Define the content strategy (tools, collateral, social media, competitive, etc.) that articulates the value of Imperva application security offerings.
- Lead the cross-functional team developing content, including a “roll up your sleeves” role in content creation.
- Serve as an industry spokesperson and advocate in championing Imperva offerings to customers and the security industry.
QUALIFICATIONS
- Has initiative and passion and is excited to take ownership and drive strategy.
- Proven track record of developing productive relationships across product marketing, product management, corporate marketing, sales/SEs, and CTO office.
- Excellent written and oral communication skills.
- Experience presenting to customers, analysts, press, and industry groups to present the company and product vision and build awareness.
- Ability to translate complex concepts and technologies into business-oriented value propositions.
- Excellent teamwork, interpersonal, and relationship management skills.
- Ability to work with a globally dispersed, cross-cultural team.
- 5-7 years of experience in a B2B product marketing role, ideally for compliance or security products.
- Desirable experience: MBA degree; familiarity with enterprise security customers; familiarity with enterprise web and mobile applications.
OUR COMPANY
Imperva (NASDAQ:IMPV), is a leading provider of cyber security solutions that protect business-critical data and applications. The company’s SecureSphere and Incapsula product lines enable organizations to DISCOVER assets and vulnerabilities, PROTECT information wherever it lives – on-premises and in the cloud – and COMPLY with regulations. The Imperva Application Defense Center, a research team comprised of some of the world’s leading experts in data and application security, continually enhance Imperva products with up-to-the-minute threat intelligence, and publish reports that provide insight and guidance on the latest threats and how to mitigate them. Imperva is headquartered in Redwood Shores, California. To learn more visit www.imperva.com, www.incapsula.com, our blog, on Twitter.