Description
Outbound Communications is seeking a Sr. Product Marketing Manager to lead our discovery and inspiration message intent across push and email. This person will own experimenting and optimizing the message, content, and creative strategy for Amazon's discovery-driving email and push channels.
Outbound Communications is responsible for the transmission of messages to all of Amazon's customers and deliver over 350 million messages a day. In close partnership with our Design, Product, and Engineering teams, you will create successful channel and content go-to-market strategies, execute well-structured experiments, scale successful programs, and optimize performance against clear, and jointly shared, goals. You will be focused on building and implementing a global strategy that is inclusive of cross-category evergreen content, new content formats, and strategic business priorities.
Our goal is to delight Amazon customers worldwide with inspiring content and help them fulfill their shopping missions. We do this by driving awareness and discovery of Amazon's products and services. We meet customers at their preferred communication channel(s) with the most relevant content, at the right time and frequency. You will own developing a strategy to drive discovery and inspiration across Amazon customers, aimed to test, learn, and scale communications. You will regularly partner with engineering, finance, and analytics teams to not only scale and automate, but to innovate on behalf of our customers. You will establish best practices for measuring and reporting on channel results. This role is highly autonomous and visible, and you have proven ability to influence stakeholders and partners to achieve goals, can work effectively with cross-functional teams and communicate strongly with leaders.
Key job responsibilities
Create the marketing strategy for discovery and inspiration message types, scaling and automating successful message types once proven.
Partner with finance, design, analytics, product, and engineering teams to develop new programs, automating where possible
Define experiments and optimize to drive meaningful insights and recommendations
Define and own goals, including unlocking new business strategies and channels
Communicate results regularly with internal stakeholders and teams to iterate on opportunities
Present strategy, learnings, and recommendations to senior leadership
Track, measure, and report on channel results, contributing to business reviews regularly
Drive thought leadership with regards to Outbound Marketing worldwide.
Basic Qualifications
6+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience building, executing and scaling cross-functional marketing programs
Experience leading go-to-market for consumer software or hardware product launches
Bachelor's degree
Preferred Qualifications
Experience using any of SQL or other analytical tools for conducting data analysis
Experience with customer segmentation, profiling, and targeting
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.