Overview
Come join Intuit as a Staff Performance Marketing Manager!
What you'll bring
Email marketer with 5+ years' experience in b2c or b2b email and/or mobile marketing.
Experience setting up, executing and measuring life-cycle email campaigns for SaaS products
Marketing automation experience (e.g. Eloqua, Marketo, Pardot) required
Exceptional executional and project management skills
Understanding of email creative best practices
Passion and ability to be agile in campaign development, execution and delivery of results
Strong analytical and problem-solving skills to understand data sources, data mapping, campaign logic, and campaign performance (ROI analysis and recommendations)
Curiosity and energy for digging into campaign data and leveraging technology
Comfortable in a fast-paced environment
Strong prioritization and time management skills
Ability to manage multiple complex projects and priorities
Solutions oriented mind-set
Ability to iterate and learn quickly to optimize campaigns
Highly organized and detail oriented
Ability to work independently and cross-functionally
How you will lead
Execute and measure customer-backed email/marketing automation campaigns in Eloqua to drive usage, conversion, retention, revenue and unit growth
Set up and QA campaigns in Eloqua for lifecycle marketing stages, lead nurture, onboarding, and trial conversion.
Plan and manage the end to end process of direct mail campaigns - including strategy, creative development and management of print and fulfillment vendors.
Plan, execute and measure campaigns.
Build program test plans. Perform and analyze A/B split testing along with analyst
Partner closely with cross functional teams (e.g. Segment Marketers, Product
Managers, Data Ops, Analytics, Creative & Deployment Agencies) to execute campaigns, as well as optimize and analyze campaign results.
Develop program/creative brief. Manage creative development with copywriter, designer and programmers.
Accurately estimate and track program costs, weekly campaign timelines and results
Build and ensure on-time detailed program schedules - from kick off to tracking codes to legal/compliance review to deployment and results tracking, including managing stakeholder expectations and communicating out project timelines
Set-up, test/QA and deploy email campaigns in Eloqua
EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.