Uniswap Labs builds products that help millions of people access DeFi simply and securely ‒ from the Uniswap Web App and Wallet to crypto infrastructure like the Uniswap Trading API, and Unichain. Uniswap Labs also contributes to the development of the Uniswap Protocol, which has processed over $2.9 trillion in volume across thousands of tokens on Ethereum and 12+ other chains.
When you join Uniswap, you become part of a team that’s reshaping the way value flows on the internet.
Overview
We’re looking for a curious, data-driven, and highly organized growth marketer to own and optimize paid acquisition strategy across all channels. You’ll play a key role in scaling Uniswap’s growth engine, launching impactful campaigns across performance and brand, and experimenting with new channels to reach and engage our users.
This individual will partner closely with performance contractors, product, and design teams to execute and iterate on campaigns, book strategic placements, and explore new avenues like influencer and affiliate marketing. You’ll drive weekly reporting and insights across paid, deliver creative ideas backed by data, and help shape the go-to-market playbook for Uniswap’s ecosystem of products.
This role requires a strong understanding of technical B2C marketing, deep experience with paid media and performance measurement, and a personal connection to web3. We’re looking for someone who thrives at the intersection of creativity and analytics — and who’s excited to help bring the next wave of users onchain.
Responsibilities
- Own performance marketing strategy across all paid channels including Google, X, Apple Search Ads, Reddit, and programmatic.
- Partner with performance marketing contractors to launch and regularly optimize campaigns and creatives.
- Lead the end-to-end project management for acquisition channels, including managing timelines, deliverables, and communications to stakeholders.
- Launch new acquisition channels like influencers & affiliates to unlock new opportunities for user growth.
- Plan and execute bookable media placements with key partners across all mediums including digital, podcasts, newsletters, and sponsored content.
- Deliver in-depth weekly reporting & analysis for all channels under ownership, and identify opportunities to expand our analytics capabilities.
- Contribute to Go-To-Market channel strategy and execution for new launches across UL product lines.
Requirements
- 5 years of marketing experience working with technical B2C products, with a strong background in performance marketing
- Passionate about working at the cross-section of quantitative and creative marketing
- Obsessed with crypto, DeFi, and Web3 as transformative opportunities, with personal or professional experience using a self-custody wallet, engaging with dApps, NFTs, or participating in DAOs
- Incredibly clear written communication and desire to document everything
- Very organized, able to stay on top of several moving projects at once
- Experience with A/B & multivariate testing and a solid understanding of statistics
- Understanding of product & marketing KPIs like LTV, ARPU, and ROAS
Minimum full-time salary of $172,000-$191,000. Disclosure in accordance with New York City’s Pay Transparency Law. Full Time employees at Uniswap Labs are also eligible for other compensation elements, including equity, tokens, and benefits, dependent on the position type.
Uniswap Labs’ Full-Time employee benefits include company-paid medical, dental, & vision for you and your dependents, gym subsidy, 401(k) with 4% employer contribution, annual $1,500 education stipend, unlimited and encouraged time off, up to 16 weeks paid parental leave, home office setup stipend for remote employees and daily lunches at NY headquarters (all benefits are subject to applicable taxes and based on eligibility).
Uniswap Labs is committed to diversity in our workforce and is proud to be an Equal Opportunity Employer (EEO). We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability (including gender dysphoria and similar gender-related conditions), sex, gender identity or expression, sexual orientation (including actual or perceived heterosexuality, homosexuality, bisexuality, and asexuality), veteran status, military status, domestic violence victim status, reproductive health decision making or any other protected category. In addition, Uniswap Labs participates in E-Verify. You can view the E-Verify poster here and the Right to Work poster here.