Company description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
Overview
What you'll do:
As VP/Director, Video Investment , you will provide investment leadership across paid video channels including Linear TV, Addressable TV, and streaming video. In this role, you will manage the video investment teams to ensure a consistent go-to-market approach and create synergies with our media strategy to exceed campaign KPIs.
You'll play an instrumental, game-shaping role in developing strategic cross-platform video approaches and implementing innovative strategies across linear, streaming, and addressable TV to grow our clients' business. We are seeking a leader who will bring an innovative approach to planning and buying, endless curiosity to identify new opportunities, and an ability to achieve value through strong partner negotiations.
Responsibilities
Day-to-day your role includes:
Overseeing development of cross-channel video strategies and analysis for clients - collaborating closely with Media Strategy, Media Precision, Account Management, and Measurement teams to ensure that work is strategically aligned and on-brief
Serving as a central point of contact for clients and internal teams for the broader video investment portfolio
Speaking fluently to all video channels, calling on deep expertise from activating one or more channels
Building and fostering strong partnerships with relevant media partners in the video ecosystem, including ability to constructively navigate negotiations and leverage cross-channel investments (i.e. linear broadcasters, CTV partners, ATV operators, etc.), as well as offering guidance on product roadmaps and agency wishlists
Leveraging data & audience insights, as well as historical performance, to validate video investment strategies, inform tactical decisions, and exhibit ongoing willingness to optimize investments for campaign success.
Overseeing the work of video specialists, managing workflow and providing strategic guidance and oversight
A willingness to learn about and embrace local formats like local TV, radio, and OOH - which our team often advises on in addition to national video
Providing thoughtful feedback to direct reports, using performance evaluation and internal process improvement to develop and motivate talent
Contributing to new business pitches by lending strategic video expertise and high-level planning across a variety of categories and prospective clients
Staying up-to-date on the latest advanced video offerings in the marketplace spanning streaming and addressable TV
Promoting a culture of shared learning and increasing visibility of video expertise within the agency
Being a leader through strength and stability -- functioning as a point of escalation for clients and team members as needed.
Qualifications
We're looking for strong, impactful work experience, which typically includes:
10+ years of media planning and buying experience, with a strong focus on cross-channel video
Deep expertise in digital streaming video in particular
Experience with local channels like local TV, local radio, and OOH is a plus
Bachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent
Analytical background - comfort with data and numbers
5+ years of people managing experience, overseeing five or more reports in an account management/client services team
Deep industry relationships with video partners
Excellent negotiation skills and understanding of how to add incremental value and communicate that to our clients
Strong communication and writing skills-you're poised, precise, and above all, kind when engaging with others
Able to package, merchandise, and sell in concepts and new opportunities
Strategic thinking and able to see the bigger picture
Self-starter with ability to work independently and in a collaborative team setting
Got what it takes? We'd love to hear from you.
Additional Information
Digitas is an equal opportunity employer.
Additional information
Compensation Range: $144,670 - $188,025. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/30/25.
All your information will be kept confidential according to EEO guidelines.