Job Description
YouTube Strategist
Location: Remote
Employment Type: Part-Time
About Us
Our client, a premier skincare, wellness, and medical aesthetics brand based in San Diego, CA is seeking a strategic and creative YouTube Strategist to enhance their online presence, drive organic viewership, and build a strong connection with their community.
Key Responsibilities
YouTube Strategist
Location: Remote
Employment Type: Part-Time
About Us
Our client, a premier skincare, wellness, and medical aesthetics brand based in San Diego, CA is seeking a strategic and creative YouTube Strategist to enhance their online presence, drive organic viewership, and build a strong connection with their community.
Key Responsibilities
- YouTube Strategy: Develop and execute a tailored YouTube strategy to enhance brand visibility and organic growth
- Content Creation: Collaborate with the marketing team and founder to produce one engaging video per week that aligns with brand messaging and audience interests
- Industry Expertise: Stay updated on YouTube trends, algorithms, and best practices within the skincare, wellness, and medical aesthetics industries
- Thought Leadership: Identify opportunities to position the brand as a thought leader in the space, leveraging unique storytelling and insights
- Consultation: Provide guidance on video themes, topics, and optimization techniques to maximize reach and engagement
- Analytics: Analyze video performance metrics and refine strategies to meet growth objectives
- Editing (Plus, but not required): Edit videos for a polished, professional finish—proficiency with video editing software is a significant plus
- Proven experience in YouTube content strategy, creation, or consultancy, ideally within the skincare, wellness, or aesthetics industries
- Deep understanding of the YouTube algorithm, analytics, and organic growth strategies
- Strong collaboration skills
- Exceptional communication and storytelling abilities
- Video editing skills are a major plus
- Ability to consistently deliver high-quality work on a part-time schedule