About Byline Bank:

Headquartered in Chicago, Byline Bank is a full-service commercial bank serving small- and medium-sized businesses, financial sponsors and consumers. Byline Bank has approximately $9.6 billion in assets and operates 46 branch locations throughout the Chicago and Milwaukee metropolitan areas. Byline Bank offers a broad range of commercial and community banking products and services, including small-ticket equipment leasing solutions, and is one of the top Small Business Administration lenders in the United States according to the national SBA ranking by the U.S. Small Business Administration by volume FY2023. Byline Bank is a member of FDIC and an Equal Housing Lender.

At Byline Bank, we take pride in being an award-winning workplace. Some of our recent recognitions include:

U.S. News & World Report named Byline Bank as one of the Best Companies to Work for in the Midwest in 2024-2025
Best Workplaces in Illinois in 2024 by Best Companies Group and Illinois SHRM (Society for Human Resource Management)
Forbes America’s Best Small Employers 2023

By joining our team, you will become part of an organization that values growth, collaboration, and innovation. We strive to create an environment where employees feel supported and are empowered to excel in their roles. If you're looking for a career with a company that puts people first and makes a difference in the communities we serve, Byline Bank is the place for you.

Position Summary

The Lifecycle Marketing Manager role is responsible for developing and managing lifecycle communications to maximize customer value. The successful candidate for this role will be a builder, passionate about setting a roadmap for improving lifecycle marketing capabilities with a primary focus on email functionality while also managing day-to-day projects executing email marketing campaigns. This role is also a key partner to ensure that we are fully utilizing the capabilities of Salesforce Marketing Cloud and developing and implementing plans for increased marketing automation. Channels for lifecycle will include but not be limited to email, website, and direct mail.

Scope of Responsibilities

Evaluate existing lifecycle marketing strategies to identify gaps and opportunities.
Lead development of lifecycle marketing plans to enhance customer experience and increase customer lifetime value in collaboration with Product Marketing Managers and cross-functional teams to achieve overall business objectives.
In partnership with internal stakeholders and external vendors, be a key leader in enhancing our lifecycle marketing capabilities through Salesforce Marketing Cloud, identifying, and implementing ways to automate and personalize our lifecycle communications.
In collaboration with Product Marketing leads and Creative Services partners, build email campaigns end to end including email design and content layout through to deployment and monitoring/measurement.
Evaluate, create and manage marketing journeys (onboarding, retention, trigger) within SFMC, and other platforms, as required.
Establish key performance indicators (KPIs) and regularly monitor, analyze, and report to Marketing team and key stakeholders, focused on identifying insights and optimization opportunities.
Analyze performance metrics of lifecycle marketing messages and recommend/implement lifecycle marketing changes based on the unique needs and behaviors of each segment.
Evaluate email tools and platforms to make recommendations for how to improve efficiency and effectiveness.
For email campaign execution, manage and continuously improve QA process to ensure audience and messaging accuracy.
Develop new capabilities and channels for lifecycle marketing including A/B Testing and evaluation of SMS channel.
Participate in evaluating existing email tools and platform to determine the best fit for our needs and integration with other systems to maximize efficiency.
Responsible for developing Annual Lifecycle Marketing Plans.
All other duties as assigned.

Note: Management reserves the right to assign or reassign duties and responsibilities to this role at any time.

Qualifications:

MUST HAVE

Bachelor’s degree with preference for Business, Marketing, Finance, or related degree is required for this role.
7-10 years of demonstrated experience in marketing, digital marketing, and/or marketing related roles.
Experience with Salesforce Marketing Cloud Engagement platform
Experience with project management platforms, ideally Workfront
Proficient in HTML coding, CSS, and email content builders. Ability to edit code in order to optimize layout and functionality per email best practices and in alignment with brand guidelines.
Ability to think strategically and analytically, while balancing project management and execution.
Demonstrated ability to lead and manage projects effectively, clearly articulating project goals, roles and responsibilities and project timelines.
Ability to articulate vision and ideas via PowerPoint with strong communication skills, both written and presentation/verbal.
Proven ability to influence key stakeholders, informed and supported by data.
Proficient in Microsoft Office suite and interest in learning additional systems and software platforms including project management, bank core system software for report export and analysis as needed.
Experience managing relationships with vendors and agencies to support achievement of marketing goals.
Entrepreneurial spirit with a passion for building capabilities and innovation.

NICE TO HAVE

Experience in financial services or related industry an asset, but not a necessity.
Familiarity with additional analytics platforms (i.e. Power BI and Marketing Cloud Intelligence)

PHYSICAL DEMANDS/WORK ENVIRONMENT:

Hybrid work environment balancing main office, field/other offices, and work from home days.
Typical corporate office environment with frequent sitting, walking, and standing, and occasional climbing, stooping, kneeling, crouching, crawling, and balancing.
Frequent use of eye, hand, and finger coordination enabling the use of office equipment. Oral and auditory capacity enabling interpersonal communication as well as communication through automated devices.

Physical Demands/Work Environment:

Usual office environment with frequent sitting, walking, and standing, and occasional climbing, stooping, kneeling, crouching, crawling, and balancing. Frequent use of eye, hand, and finger coordination enabling the use of office equipment. Oral and auditory capacity enabling interpersonal communication as well as communication through automated devices.

At Byline Bank, we value work-life flexibility and support a hybrid work environment for this position. This role allows for a combination of remote and in-office work, with occasional visits to the office based on business needs. Specific in-office days may vary and will be discussed during the interview process.

Compensation & Benefits:

Byline Bank offers competitive industry rate salary bands with the goal of retaining and growing talented individuals. We regularly review and adjust our compensation structure as needed to ensure equity across teams and levels.

The salary range for this position is between $100,000-$125,000

In addition, Byline provides benefits including medical coverage, dental, vision, disability, 401k, paid time off and much more! Depending on the specific role, compensation may also include discretionary bonuses and other benefit programs. The actual compensation package may vary based on factors such as skill set, experience level, and candidate's location.

Additional Information:

Byline Bank is an Equal Opportunity Employment / Affirmative Action employer dedicated to providing an inclusive workplace where the unique differences of our employees are welcomed, respected, and valued. We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment.

All employment decisions at Byline Bank are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, protected veteran status, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Byline Bank will not tolerate discrimination or harassment based on any of these characteristics.

Byline Bank is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please contact us directly at 773-475-2900, Option #2.

If applying within the US, this role is not eligible for visa sponsorship now or in the future.

Note to Recruitment Agencies and Third-Party Recruiters:

Byline Bank kindly requests that third-party recruiters, staffing agencies, and recruitment firms refrain from submitting resumes or candidate profiles without a prior agreement in place. Any unsolicited submissions will be considered property of Byline Bank, and no fees will be paid for placements resulting from such submissions. We appreciate your understanding and cooperation.

Byline Bank is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Byline Bank are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, protected veteran status, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Byline Bank will not tolerate discrimination or harassment based on any of these characteristics.

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