Public Relations Managers
Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client.
Match
Job outlook
Full Occupation Profile
Job Zone
Job Zone Four: Considerable Preparation Needed
Most of these occupations require a four-year bachelor's degree, but some do not.
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Many of these occupations involve coordinating, supervising, managing, or training others. Examples include real estate brokers, sales managers, database administrators, graphic designers, conservation scientists, art directors, and cost estimators.
Technology Skills
Video creation and editing software
Graphics or photo imaging software
Desktop publishing software
Customer relationship management CRM software
Web page creation and editing software
Electronic mail software
Sales and marketing software
Data base user interface and query software
Office suite software
Document management software
Enterprise resource planning ERP software
Cloud-based data access and sharing software
Word processing software
Presentation software
Project management software
Web platform development software
Spreadsheet software
Accounting software
Video conferencing software
Data base management system software
Business intelligence and data analysis software
Human resources software
Internet browser software
Data mining software
Tools and Equipment
Photocopiers
Scanners
Notebook computer
Desktop computer
Special purpose telephones
Personal computer
Detailed Work Activities
- Develop promotional materials.
- Establish interpersonal business relationships to facilitate work activities.
- Liaise between departments or other groups to improve function or communication.
- Present information to the public.
- Confer with organizational members to accomplish work activities.
- Coordinate special events or programs.
- Coordinate with external parties to exchange information.
- Develop contingency plans to deal with organizational emergencies.
- Develop library or archival databases.
- Develop marketing plans or strategies.
- Develop operating strategies, plans, or procedures.
- Develop organizational policies or programs.
- Direct employee training programs.
- Direct sales, marketing, or customer service activities.
- Distribute instructional or library materials.
- Edit documents.
- Evaluate employee performance.
- Evaluate program effectiveness.
- Maintain operational records.
- Manage organizational or project budgets.
- Monitor external affairs or events affecting business operations.
- Operate still or video cameras or related equipment.
- Supervise employees.
Work Styles
A tendency to be pleasant, helpful, and willing to assist others at work.
A tendency to seek out, enjoy, and be energized by social interaction at work.
A tendency to be reliable, responsible, and consistent in meeting work-related obligations.
A tendency to lead, take charge, offer opinions, and provide direction at work.
A tendency to believe in one's work-related capabilities and ability to control one's work-related outcomes.
A tendency to be open to and comfortable with change, new experiences, or ideas at work.
A tendency to be honest and ethical at work.
A tendency to establish and maintain personally challenging work-related goals, set high work-related standards, and exert high effort toward meeting those goals and standards.
A tendency to exhibit a positive attitude and positive emotions at work, even under difficult circumstances.
A tendency to cope and function effectively in stressful situations at work.
A tendency to remain calm and composed and to manage emotions effectively in response to criticism or difficult situations at work.
A tendency to be inventive, to be imaginative, and to adopt new perspectives on ways to accomplish work.
A tendency to be proactive and take on extra responsibilities and tasks that may fall outside of one's required work role.
A tendency to exhibit determination and resolve to perform or complete tasks in the face of difficult circumstances or obstacles at work.
A tendency to be detail-oriented, organized, and thorough in completing work.
A tendency to show concern for others and be sensitive to others' needs and feelings at work.
A tendency to be comfortable with ambiguity and uncertainty at work.
A tendency to seek out and acquire new work-related knowledge and obtain a deep understanding of work-related subjects.
A tendency to be genuine and sincere in interactions with others at work, without concern for personal gain or self-interest.
A tendency to be careful, deliberate, and risk-avoidant when making work-related decisions or doing work.
Reference
This page includes information from the O*NET Career Exploration Tools by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the O*NET Tools Developer License. O*NET® is a trademark of USDOL/ETA. Beesla has modified all or some of this information. USDOL/ETA has not approved, endorsed, or tested these modifications.