Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Job Zone Four: Considerable Preparation Needed
Most of these occupations require a four-year bachelor's degree, but some do not.
A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Many of these occupations involve coordinating, supervising, managing, or training others. Examples include real estate brokers, sales managers, database administrators, graphic designers, conservation scientists, art directors, and cost estimators.
Understanding the implications of new information for both current and future problem-solving and decision-making.
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.
The ability to listen to and understand information and ideas presented through spoken words and sentences.
The ability to communicate information and ideas in speaking so others will understand.
Data base user interface and query software
Web platform development software
Personal digital assistant PDAs or organizer
Laser fax machine
Photocopiers
Scanners
Notebook computer
Desktop computer
Personal computer
Tablet computer
A tendency to be inventive, to be imaginative, and to adopt new perspectives on ways to accomplish work.
A tendency to lead, take charge, offer opinions, and provide direction at work.
Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.
Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
This page includes information from the O*NET Career Exploration Tools by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the O*NET Tools Developer License. O*NET® is a trademark of USDOL/ETA. Beesla has modified all or some of this information. USDOL/ETA has not approved, endorsed, or tested these modifications.
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
Being aware of others' reactions and understanding why they react as they do.
Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
Motivating, developing, and directing people as they work, identifying the best people for the job.
Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
Determining how money will be spent to get the work done, and accounting for these expenditures.
Obtaining and seeing to the appropriate use of equipment, facilities, and materials needed to do certain work.
Conducting tests and inspections of products, services, or processes to evaluate quality or performance.
Watching gauges, dials, or other indicators to make sure a machine is working properly.
Performing routine maintenance on equipment and determining when and what kind of maintenance is needed.
Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.
Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.
Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.
Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.
Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.
Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.
Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.
Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.
Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.
Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.
Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins.
Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.
Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures.
Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.
Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.
Knowledge of different philosophical systems and religions. This includes their basic principles, values, ethics, ways of thinking, customs, practices, and their impact on human culture.
Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance.
Knowledge of the information and techniques needed to diagnose and treat human injuries, diseases, and deformities. This includes symptoms, treatment alternatives, drug properties and interactions, and preventive health-care measures.
Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads.
Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods.
Knowledge and prediction of physical principles, laws, their interrelationships, and applications to understanding fluid, material, and atmospheric dynamics, and mechanical, electrical, atomic and sub-atomic structures and processes.
Knowledge of plant and animal organisms, their tissues, cells, functions, interdependencies, and interactions with each other and the environment.
Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.
The ability to read and understand information and ideas presented in writing.
The ability to apply general rules to specific problems to produce answers that make sense.
The ability to communicate information and ideas in writing so others will understand.
The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
The ability to generate or use different sets of rules for combining or grouping things in different ways.
The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
The ability to choose the right mathematical methods or formulas to solve a problem.
The ability to identify or detect a known pattern (a figure, object, word, or sound) that is hidden in other distracting material.
The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.
The ability to concentrate on a task over a period of time without being distracted.
The ability to match or detect differences between colors, including shades of color and brightness.
The ability to quickly and accurately compare similarities and differences among sets of letters, numbers, objects, pictures, or patterns. The things to be compared may be presented at the same time or one after the other. This ability also includes comparing a presented object with a remembered object.
The ability to quickly make sense of, combine, and organize information into meaningful patterns.
The ability to shift back and forth between two or more activities or sources of information (such as speech, sounds, touch, or other sources).
The ability to focus on a single source of sound in the presence of other distracting sounds.
The ability to detect or tell the differences between sounds that vary in pitch and loudness.
The ability to judge which of several objects is closer or farther away from you, or to judge the distance between you and an object.
The ability to make precisely coordinated movements of the fingers of one or both hands to grasp, manipulate, or assemble very small objects.
The ability to use your abdominal and lower back muscles to support part of the body repeatedly or continuously over time without "giving out" or fatiguing.
The ability to make fast, simple, repeated movements of the fingers, hands, and wrists.
The ability to exert muscle force repeatedly or continuously over time. This involves muscular endurance and resistance to muscle fatigue.
The ability to keep your hand and arm steady while moving your arm or while holding your arm and hand in one position.
The ability to quickly and repeatedly adjust the controls of a machine or a vehicle to exact positions.
The ability to quickly and repeatedly bend, stretch, twist, or reach out with your body, arms, and/or legs.
The ability to use short bursts of muscle force to propel oneself (as in jumping or sprinting), or to throw an object.
The ability to coordinate the movement of your arms, legs, and torso together when the whole body is in motion.
The ability to keep or regain your body balance or stay upright when in an unstable position.
The ability to quickly move your hand, your hand together with your arm, or your two hands to grasp, manipulate, or assemble objects.
The ability to coordinate two or more limbs (for example, two arms, two legs, or one leg and one arm) while sitting, standing, or lying down. It does not involve performing the activities while the whole body is in motion.
The ability to see objects or movement of objects to one's side when the eyes are looking ahead.
The ability to time your movements or the movement of a piece of equipment in anticipation of changes in the speed and/or direction of a moving object or scene.
The ability to quickly respond (with the hand, finger, or foot) to a signal (sound, light, picture) when it appears.
The ability to choose quickly between two or more movements in response to two or more different signals (lights, sounds, pictures). It includes the speed with which the correct response is started with the hand, foot, or other body part.
The ability to know your location in relation to the environment or to know where other objects are in relation to you.
The ability to exert yourself physically over long periods of time without getting winded or out of breath.
How frequently does your job require face-to-face discussions with individuals and within teams?
How important is it to work with or contribute to a work group or team in this job?
How much freedom does the worker have in determining the tasks, priorities, or goals of the job?
How much does this job require the worker to be in contact with others (face-to-face, by telephone, or otherwise) in order to perform it?
Number of hours typically worked in one week.
How often does this job require working indoors in an environmentally controlled environment (like a warehouse with air conditioning)?
How much decision making freedom, without supervision, does the job offer?
How important is it to coordinate or lead others (not as a supervisor or team leader) in accomplishing work activities in this job?
How important is it to deal with external customers (as in retail sales) or the public in general (as in police work) in this job?
What results do your decisions usually have on other people or the image or reputation or financial resources of your employer?
How often is the worker required to make decisions that affect other people, the financial resources, and/or the image and reputation of the organization?
How responsible is the worker for work outcomes and results of other workers?
To what extent does this job require the worker to compete or to be aware of competitive pressures?
How important is being very exact or highly accurate in performing this job?
How frequently does your job require public speaking (one speaker with an audience)?
How frequently are there conflict situations the employee has to face in this job?
To what extent does this job require the worker to perform job tasks physically close to other people?
How important are continuous, repetitive, physical activities (like key entry) or mental activities (like checking entries in a ledger) to performing this job?
How serious would the result usually be if the worker made a mistake that was not easily correctable?
How frequently does the worker have to deal with unpleasant, angry, or discourteous individuals as part of the job requirements?
How often does this job require working exposed to sounds and noise levels that are distracting or uncomfortable?
How much does this job require using your hands to handle, control, or feel objects, tools or controls?
How often does this job require working in a closed vehicle or operate enclosed equipment (like a car)?
How much responsibility is there for the health and safety of others in this job?
How often does this job require working in an environment that is not environmentally controlled (like a warehouse without air conditioning)?
How often does this job require working exposed to contaminants (such as pollutants, gases, dust or odors)?
How often does this job require working in very hot (above 90 F degrees) or very cold (below 32 F degrees) temperatures?
How regular are the work schedules for this job?
How often does this job require working outdoors, exposed to all weather conditions?
How often does this job require working in extremely bright or inadequate lighting conditions?
How often does this job require wearing common protective or safety equipment such as safety shoes, glasses, gloves, hearing protection, hard hats or life-jackets?
How much does this job require kneeling, crouching, stooping or crawling?
How often does this job require working outdoors, under cover (like in an open shed)?
How much does this job require bending or twisting your body?
How often does this job require working in cramped work spaces that requires getting into awkward positions?
How much does this job require keeping or regaining your balance?
How frequently does this job require the worker to deal with physical aggression of violent individuals?
How often does this job require exposure to minor burns, cuts, bites, or stings?
How often does this job require working in an open vehicle or operating equipment (like a tractor)?
How often does this job require exposure to whole body vibration (like operating a jackhammer or earth moving equipment)?
How important is it to this job that the pace is determined by the speed of equipment or machinery? (This does not refer to keeping busy at all times on this job.)
How much does this job require climbing ladders, scaffolds, poles, etc.?
How often does this job require wearing specialized protective or safety equipment such as breathing apparatus, safety harness, full protection suits, or radiation protection?
Video creation and editing software
Customer relationship management CRM software
Data base management system software
Enterprise resource planning ERP software
Analytical or scientific software
Development environment software
Graphics or photo imaging software
Web page creation and editing software
Cloud-based data access and sharing software
Business intelligence and data analysis software
Object or component oriented development software
Presentation software
Accounting software
Document management software
Word processing software
Sales and marketing software
Project management software
Electronic mail software
Video conferencing software
Desktop publishing software
Enterprise application integration software
Financial analysis software
Transaction security and virus protection software
Spreadsheet software
Content workflow software
Application server software
Enterprise system management software
Access software
Expert system software
Computer based training software
Desktop communications software
Communications server software
Network conferencing software
Transaction server software
Office suite software
Operating system software
Graphical user interface development software
Data base reporting software
Multi-media educational software
Internet browser software
Cloud-based management software
Data mining software
Process mapping and design software
Information retrieval or search software
A tendency to establish and maintain personally challenging work-related goals, set high work-related standards, and exert high effort toward meeting those goals and standards.
A tendency to be open to and comfortable with change, new experiences, or ideas at work.
A tendency to believe in one's work-related capabilities and ability to control one's work-related outcomes.
A tendency to seek out, enjoy, and be energized by social interaction at work.
A tendency to be reliable, responsible, and consistent in meeting work-related obligations.
A tendency to be proactive and take on extra responsibilities and tasks that may fall outside of one's required work role.
A tendency to seek out and acquire new work-related knowledge and obtain a deep understanding of work-related subjects.
A tendency to exhibit determination and resolve to perform or complete tasks in the face of difficult circumstances or obstacles at work.
A tendency to cope and function effectively in stressful situations at work.
A tendency to be honest and ethical at work.
A tendency to be comfortable with ambiguity and uncertainty at work.
A tendency to be detail-oriented, organized, and thorough in completing work.
A tendency to be pleasant, helpful, and willing to assist others at work.
A tendency to exhibit a positive attitude and positive emotions at work, even under difficult circumstances.
A tendency to remain calm and composed and to manage emotions effectively in response to criticism or difficult situations at work.
A tendency to show concern for others and be sensitive to others' needs and feelings at work.
A tendency to be genuine and sincere in interactions with others at work, without concern for personal gain or self-interest.
A tendency to be careful, deliberate, and risk-avoidant when making work-related decisions or doing work.
Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.
Occupations that satisfy this work value allow employees to provide service to others and work with co-workers in a friendly non-competitive environment. Corresponding needs are Co-workers, Moral Values and Social Service.
Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.
Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.
