Occupation profile

Retail Salespersons

Sell merchandise, such as furniture, motor vehicles, appliances, or apparel to consumers.

Bright Outlook

Median Wage

$34,580/yr • $16.62/hr

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Full Occupation Profile
Job Zone

Job Zone 1-2: Very Little to Some Preparation Needed

Usually requires a high school diploma or GED, though some occupations may not.

Some occupations may need little or no previous experience; others require several months to a year of experience. For example, landscaping and groundskeeping workers might require very little training or previous experience, while agricultural equipment operators can benefit from on-the job training.

Ranges from a few days to one year of on-the-job training.

These occupations involve following instructions and often involve using your knowledge and skills to help others. Examples include dishwashers, landscaping and groundskeeping workers, counter and rental clerks, dental laboratory technicians, and security guards.

Education
High school diploma or equivalent: 63%
Less than high school diploma: 19%
Associate's degree: 10%
Skills
Persuasion
72

Persuading others to change their minds or behavior.

Active Listening
69

Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Service Orientation
69

Actively looking for ways to help people.

Speaking
69

Talking to others to convey information effectively.

Negotiation
63

Bringing others together and trying to reconcile differences.

Social Perceptiveness
63

Being aware of others' reactions and understanding why they react as they do.

Critical Thinking
53

Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.

Active Learning
50

Understanding the implications of new information for both current and future problem-solving and decision-making.

Coordination
50

Adjusting actions in relation to others' actions.

Monitoring
50

Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.

Reading Comprehension
50

Understanding written sentences and paragraphs in work-related documents.

Time Management
50

Managing one's own time and the time of others.

Writing
50

Communicating effectively in writing as appropriate for the needs of the audience.

Instructing
47

Teaching others how to do something.

Judgment and Decision Making
47

Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Complex Problem Solving
44

Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Learning Strategies
41

Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.

Mathematics
41

Using mathematics to solve problems.

Management of Personnel Resources
35

Motivating, developing, and directing people as they work, identifying the best people for the job.

Management of Financial Resources
28

Determining how money will be spent to get the work done, and accounting for these expenditures.

Management of Material Resources
25

Obtaining and seeing to the appropriate use of equipment, facilities, and materials needed to do certain work.

Operation and Control
25

Controlling operations of equipment or systems.

Operations Monitoring
25

Watching gauges, dials, or other indicators to make sure a machine is working properly.

Quality Control Analysis
25

Conducting tests and inspections of products, services, or processes to evaluate quality or performance.

Systems Analysis
25

Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.

Systems Evaluation
25

Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.

Technology Design
22

Generating or adapting equipment and technology to serve user needs.

Troubleshooting
19

Determining causes of operating errors and deciding what to do about it.

Operations Analysis
13

Analyzing needs and product requirements to create a design.

Programming
6

Writing computer programs for various purposes.

Equipment Maintenance
0

Performing routine maintenance on equipment and determining when and what kind of maintenance is needed.

Equipment Selection
0

Determining the kind of tools and equipment needed to do a job.

Installation
0

Installing equipment, machines, wiring, or programs to meet specifications.

Repairing
0

Repairing machines or systems using the needed tools.

Science
0

Using scientific rules and methods to solve problems.

Knowledge Areas

Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.

Knowledge of the structure and content of the English language including the meaning and spelling of words, and rules of composition and grammar.

Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.

Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.

Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.

Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.

Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.

Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.

Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.

Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.

Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.

Knowledge of raw materials, production processes, quality control, costs, and other techniques for maximizing the effective manufacture and distribution of goods.

Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.

Knowledge of design techniques, tools, and principles involved in production of precision technical plans, blueprints, drawings, and models.

Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.

Knowledge of principles and methods for moving people or goods by air, rail, sea, or road, including the relative costs and benefits.

Knowledge of the practical application of engineering science and technology. This includes applying principles, techniques, procedures, and equipment to the design and production of various goods and services.

Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins.

Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.

Knowledge of machines and tools, including their designs, uses, repair, and maintenance.

Knowledge of the structure and content of a foreign (non-English) language including the meaning and spelling of words, rules of composition and grammar, and pronunciation.

Knowledge of the information and techniques needed to diagnose and treat human injuries, diseases, and deformities. This includes symptoms, treatment alternatives, drug properties and interactions, and preventive health-care measures.

Knowledge of the theory and techniques required to compose, produce, and perform works of music, dance, visual arts, drama, and sculpture.

Knowledge of principles, methods, and procedures for diagnosis, treatment, and rehabilitation of physical and mental dysfunctions, and for career counseling and guidance.

Knowledge of principles and methods for describing the features of land, sea, and air masses, including their physical characteristics, locations, interrelationships, and distribution of plant, animal, and human life.

Knowledge of different philosophical systems and religions. This includes their basic principles, values, ethics, ways of thinking, customs, practices, and their impact on human culture.

Knowledge of materials, methods, and the tools involved in the construction or repair of houses, buildings, or other structures such as highways and roads.

Knowledge of the chemical composition, structure, and properties of substances and of the chemical processes and transformations that they undergo. This includes uses of chemicals and their interactions, danger signs, production techniques, and disposal methods.

Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.

Knowledge and prediction of physical principles, laws, their interrelationships, and applications to understanding fluid, material, and atmospheric dynamics, and mechanical, electrical, atomic and sub-atomic structures and processes.

Knowledge of historical events and their causes, indicators, and effects on civilizations and cultures.

Knowledge of plant and animal organisms, their tissues, cells, functions, interdependencies, and interactions with each other and the environment.

Abilities

The ability to communicate information and ideas in speaking so others will understand.

The ability to listen to and understand information and ideas presented through spoken words and sentences.

The ability to speak clearly so others can understand you.

The ability to identify and understand the speech of another person.

The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.

The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).

The ability to see details at close range (within a few feet of the observer).

The ability to read and understand information and ideas presented in writing.

The ability to communicate information and ideas in writing so others will understand.

The ability to generate or use different sets of rules for combining or grouping things in different ways.

The ability to apply general rules to specific problems to produce answers that make sense.

The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).

The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).

The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.

The ability to concentrate on a task over a period of time without being distracted.

The ability to remember information such as words, numbers, pictures, and procedures.

The ability to shift back and forth between two or more activities or sources of information (such as speech, sounds, touch, or other sources).

The ability to choose the right mathematical methods or formulas to solve a problem.

The ability to add, subtract, multiply, or divide quickly and correctly.

The ability to quickly and accurately compare similarities and differences among sets of letters, numbers, objects, pictures, or patterns. The things to be compared may be presented at the same time or one after the other. This ability also includes comparing a presented object with a remembered object.

The ability to use your abdominal and lower back muscles to support part of the body repeatedly or continuously over time without "giving out" or fatiguing.

The ability to imagine how something will look after it is moved around or when its parts are moved or rearranged.

The ability to see details at a distance.

The ability to make precisely coordinated movements of the fingers of one or both hands to grasp, manipulate, or assemble very small objects.

The ability to keep your hand and arm steady while moving your arm or while holding your arm and hand in one position.

The ability to identify or detect a known pattern (a figure, object, word, or sound) that is hidden in other distracting material.

The ability to focus on a single source of sound in the presence of other distracting sounds.

The ability to quickly make sense of, combine, and organize information into meaningful patterns.

The ability to match or detect differences between colors, including shades of color and brightness.

The ability to quickly and repeatedly adjust the controls of a machine or a vehicle to exact positions.

The ability to coordinate the movement of your arms, legs, and torso together when the whole body is in motion.

The ability to keep or regain your body balance or stay upright when in an unstable position.

The ability to detect or tell the differences between sounds that vary in pitch and loudness.

The ability to quickly move your hand, your hand together with your arm, or your two hands to grasp, manipulate, or assemble objects.

The ability to coordinate two or more limbs (for example, two arms, two legs, or one leg and one arm) while sitting, standing, or lying down. It does not involve performing the activities while the whole body is in motion.

The ability to exert yourself physically over long periods of time without getting winded or out of breath.

The ability to judge which of several objects is closer or farther away from you, or to judge the distance between you and an object.

The ability to exert muscle force repeatedly or continuously over time. This involves muscular endurance and resistance to muscle fatigue.

The ability to bend, stretch, twist, or reach with your body, arms, and/or legs.

The ability to exert maximum muscle force to lift, push, pull, or carry objects.

The ability to use short bursts of muscle force to propel oneself (as in jumping or sprinting), or to throw an object.

The ability to quickly respond (with the hand, finger, or foot) to a signal (sound, light, picture) when it appears.

The ability to quickly move the arms and legs.

The ability to time your movements or the movement of a piece of equipment in anticipation of changes in the speed and/or direction of a moving object or scene.

The ability to make fast, simple, repeated movements of the fingers, hands, and wrists.

The ability to quickly and repeatedly bend, stretch, twist, or reach out with your body, arms, and/or legs.

The ability to see objects in the presence of a glare or bright lighting.

The ability to see under low-light conditions.

The ability to see objects or movement of objects to one's side when the eyes are looking ahead.

The ability to choose quickly between two or more movements in response to two or more different signals (lights, sounds, pictures). It includes the speed with which the correct response is started with the hand, foot, or other body part.

The ability to tell the direction from which a sound originated.

The ability to know your location in relation to the environment or to know where other objects are in relation to you.

Work Context

How much does this job require the worker to be in contact with others (face-to-face, by telephone, or otherwise) in order to perform it?

How frequently does your job require face-to-face discussions with individuals and within teams?

How important is it to deal with external customers (as in retail sales) or the public in general (as in police work) in this job?

How often do you have telephone conversations in this job?

How important is it to work with or contribute to a work group or team in this job?

How often is the worker required to make decisions that affect other people, the financial resources, and/or the image and reputation of the organization?

How important is being very exact or highly accurate in performing this job?

How often does this job require working indoors in an environmentally controlled environment (like a warehouse with air conditioning)?

How much freedom does the worker have in determining the tasks, priorities, or goals of the job?

How much does this job require standing?

What results do your decisions usually have on other people or the image or reputation or financial resources of your employer?

How frequently does the worker have to deal with unpleasant, angry, or discourteous individuals as part of the job requirements?

How frequently does your job require you to use E-mail?

To what extent does this job require the worker to perform job tasks physically close to other people?

How much does this job require walking or running?

To what extent does this job require the worker to compete or to be aware of competitive pressures?

How important is it to coordinate or lead others (not as a supervisor or team leader) in accomplishing work activities in this job?

How important are continuous, repetitive, physical activities (like key entry) or mental activities (like checking entries in a ledger) to performing this job?

How much decision making freedom, without supervision, does the job offer?

How often does this job require the worker to meet strict deadlines?

How much does this job require using your hands to handle, control, or feel objects, tools or controls?

How frequently are there conflict situations the employee has to face in this job?

How responsible is the worker for work outcomes and results of other workers?

How much does this job require making repetitive motions?

Duration of Typical Work Week
43

Number of hours typically worked in one week.

How much responsibility is there for the health and safety of others in this job?

How frequently does your job require written letters and memos?

How often does this job require working outdoors, exposed to all weather conditions?

How serious would the result usually be if the worker made a mistake that was not easily correctable?

How often does this job require working in a closed vehicle or operate enclosed equipment (like a car)?

How often does this job require working exposed to contaminants (such as pollutants, gases, dust or odors)?

How automated is the job?

How much does this job require sitting?

How often does this job require working exposed to sounds and noise levels that are distracting or uncomfortable?

How much does this job require bending or twisting your body?

How frequently does your job require public speaking (one speaker with an audience)?

How often does this job require working in very hot (above 90 F degrees) or very cold (below 32 F degrees) temperatures?

How often does this job require working in extremely bright or inadequate lighting conditions?

How much does this job require kneeling, crouching, stooping or crawling?

How often does this job require exposure to disease/infections?

How often does this job require exposure to minor burns, cuts, bites, or stings?

How often does this job require working outdoors, under cover (like in an open shed)?

How often does this job require working in an environment that is not environmentally controlled (like a warehouse without air conditioning)?

How frequently does this job require the worker to deal with physical aggression of violent individuals?

How often does this job require exposure to high places?

How often does this job require wearing common protective or safety equipment such as safety shoes, glasses, gloves, hearing protection, hard hats or life-jackets?

How often does this job require working in cramped work spaces that requires getting into awkward positions?

How much does this job require climbing ladders, scaffolds, poles, etc.?

How often does this job require exposure to hazardous equipment?

How much does this job require keeping or regaining your balance?

Work Schedules
8

How regular are the work schedules for this job?

How often does this job require exposure to hazardous conditions?

How often does this job require working in an open vehicle or operating equipment (like a tractor)?

How important is it to this job that the pace is determined by the speed of equipment or machinery? (This does not refer to keeping busy at all times on this job.)

How often does this job require exposure to radiation?

How often does this job require exposure to whole body vibration (like operating a jackhammer or earth moving equipment)?

How often does this job require wearing specialized protective or safety equipment such as breathing apparatus, safety harness, full protection suits, or radiation protection?

Technology Skills

Data base user interface and query software

  • Database software
  • FileMaker Pro
  • Gift registry software
  • Microsoft Access

Word processing software

  • Google Docs
  • Microsoft Word

Point of sale POS software

  • iQmetrix RQ4 Retail Management System
  • Plexis Software Plexis POS
  • The General Store
  • TokenWorks Magnetic Card Reader

Graphics or photo imaging software

  • Adobe Creative Cloud software
  • Adobe Illustrator
  • Adobe Photoshop
  • SmugMug Flickr

Operating system software

  • Apple macOS
  • Handheld computer device software
  • Microsoft Windows

Internet browser software

  • Apple Safari
  • Microsoft Edge
  • Mozilla Firefox

Web page creation and editing software

  • Facebook
  • LinkedIn
  • Social media sites

Electronic mail software

  • IBM Notes
  • Microsoft Outlook

Accounting software

  • Intuit QuickBooks
  • Sage 50 Accounting

Document management software

  • Adobe Acrobat
  • Microsoft SharePoint

Enterprise resource planning ERP software

  • Oracle PeopleSoft
  • SAP software

Customer relationship management CRM software

  • Microsoft Dynamics
  • Salesforce software

Instant messaging software

  • Blink
  • GroupMe

Spreadsheet software

  • Microsoft Excel

Development environment software

  • Eclipse IDE

Video conferencing software

  • Google Meet

Desktop publishing software

  • Adobe InDesign

Video creation and editing software

  • YouTube

Office suite software

  • Microsoft Office software

Cloud-based data access and sharing software

  • Google Drive

Computer aided design CAD software

  • Autodesk AutoCAD

Human resources software

  • Exact business software

Presentation software

  • Microsoft PowerPoint

Inventory management software

  • Inventory management systems
Detailed Work Activities
Work Styles
Social Orientation
87

A tendency to seek out, enjoy, and be energized by social interaction at work.

Optimism
69

A tendency to exhibit a positive attitude and positive emotions at work, even under difficult circumstances.

Dependability
66

A tendency to be reliable, responsible, and consistent in meeting work-related obligations.

Cooperation
63

A tendency to be pleasant, helpful, and willing to assist others at work.

Perseverance
59

A tendency to exhibit determination and resolve to perform or complete tasks in the face of difficult circumstances or obstacles at work.

Empathy
54

A tendency to show concern for others and be sensitive to others' needs and feelings at work.

Achievement Orientation
53

A tendency to establish and maintain personally challenging work-related goals, set high work-related standards, and exert high effort toward meeting those goals and standards.

Self-Confidence
52

A tendency to believe in one's work-related capabilities and ability to control one's work-related outcomes.

Initiative
51

A tendency to be proactive and take on extra responsibilities and tasks that may fall outside of one's required work role.

Attention to Detail
50

A tendency to be detail-oriented, organized, and thorough in completing work.

Self-Control
50

A tendency to remain calm and composed and to manage emotions effectively in response to criticism or difficult situations at work.

Integrity
47

A tendency to be honest and ethical at work.

Adaptability
39

A tendency to be open to and comfortable with change, new experiences, or ideas at work.

Stress Tolerance
39

A tendency to cope and function effectively in stressful situations at work.

Sincerity
36

A tendency to be genuine and sincere in interactions with others at work, without concern for personal gain or self-interest.

Leadership Orientation
27

A tendency to lead, take charge, offer opinions, and provide direction at work.

Tolerance for Ambiguity
21

A tendency to be comfortable with ambiguity and uncertainty at work.

Intellectual Curiosity
16

A tendency to seek out and acquire new work-related knowledge and obtain a deep understanding of work-related subjects.

Innovation
15

A tendency to be inventive, to be imaginative, and to adopt new perspectives on ways to accomplish work.

Cautiousness
2

A tendency to be careful, deliberate, and risk-avoidant when making work-related decisions or doing work.

Reference

O*NET in-it

This page includes information from the O*NET Career Exploration Tools by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the O*NET Tools Developer License. O*NET® is a trademark of USDOL/ETA. Beesla has modified all or some of this information. USDOL/ETA has not approved, endorsed, or tested these modifications.